Spirits - Myanmar | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1.0bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$169.6m in 2024.
Revenue, combined amounts to US$1.2bn in 2024.
The revenue, at home is expected to grow annually by 7.51% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$18.47 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 113.0m L by 2024.
Volume, out-of-home is expected to amount to 18.5m L in 2024.
Volume, combined is expected to amount to 131.4m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 2.06L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Myanmar has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Myanmar have shifted towards premium and high-quality spirits, as consumers become more discerning and willing to spend on luxury products. This trend is influenced by the increasing middle class in the country, who have higher disposable incomes and a desire for aspirational lifestyles. As a result, there has been a growing demand for imported spirits, particularly whisky and vodka, which are seen as symbols of status and sophistication. Trends in the market also play a role in the development of the Spirits market in Myanmar. One notable trend is the rise of craft spirits, which are gaining popularity among consumers who appreciate unique flavors and the artisanal production process. This trend is driven by the desire for authenticity and a connection to the local culture and heritage. Craft distilleries are emerging in Myanmar, producing spirits using traditional methods and locally sourced ingredients, which appeals to consumers looking for a distinct and authentic experience. Another trend in the market is the increasing demand for flavored spirits, such as flavored vodka and fruit-infused liqueurs. These products cater to consumers who are looking for new and exciting flavors, and they are often used in cocktails and mixed drinks. The popularity of flavored spirits is also influenced by the growing cocktail culture in Myanmar, with more bars and restaurants offering creative and innovative drink options. Local special circumstances also contribute to the development of the Spirits market in Myanmar. The country has a rich tradition of alcohol consumption, with spirits playing a significant role in social and cultural events. This cultural acceptance of spirits creates a favorable environment for the growth of the market. Additionally, the relaxation of regulations on alcohol advertising and promotion has allowed spirits brands to increase their visibility and reach a wider audience. Underlying macroeconomic factors further support the growth of the Spirits market in Myanmar. The country's economy has been growing steadily in recent years, with rising incomes and improving living standards. This economic development has led to an increase in consumer spending power, enabling more people to afford premium spirits. Furthermore, the tourism industry in Myanmar has been expanding, attracting a growing number of international visitors who contribute to the demand for spirits. In conclusion, the Spirits market in Myanmar is experiencing growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. As consumers become more discerning and willing to spend on premium products, there is a growing demand for imported spirits and craft spirits. Flavored spirits also appeal to consumers looking for new and exciting flavors. The cultural acceptance of spirits and the relaxation of regulations on alcohol advertising create a favorable environment for the market. The country's growing economy and expanding tourism industry further support the development of the Spirits market in Myanmar.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.