Cider, Perry & Rice Wine - Myanmar

Myanmar

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$318.1m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$109.5m in 2024.
Revenue, combined amounts to US$427.6m in 2024.
The revenue, at home is expected to grow annually by 7.67% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$5.79 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 27.7m L by 2024.
Volume, out-of-home is expected to amount to 9.6m L in 2024.
Volume, combined is expected to amount to 37.3m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -0.4% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.50L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Myanmar has been experiencing significant growth in recent years.

Customer preferences: Myanmar consumers have shown an increasing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to a growing awareness of different tastes and flavors, as well as a desire for unique and locally-produced products. Additionally, the younger generation in Myanmar is more open to experimenting with new and unconventional beverages, which has further fueled the demand for cider, perry, and rice wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Myanmar is the rise of craft producers. These small-scale producers focus on creating high-quality, artisanal products that cater to the preferences of discerning consumers. Craft cider, perry, and rice wine are often made using traditional methods and locally-sourced ingredients, resulting in unique flavors and a sense of authenticity. This trend aligns with the global movement towards supporting local businesses and sustainable production methods. Another trend in the market is the increasing availability and variety of flavored cider, perry, and rice wine. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse tastes of consumers. This includes fruit-infused ciders, perry with botanical extracts, and rice wine with added spices or herbs. These flavored options provide consumers with a wider range of choices and enhance the overall drinking experience.

Local special circumstances: Myanmar has a rich cultural heritage and a long tradition of brewing rice wine. Rice wine, known as "htan ye" in the local language, is deeply ingrained in the country's culinary and social fabric. It is often consumed during festivals, celebrations, and special occasions. This cultural significance has contributed to the popularity and acceptance of rice wine among the local population. Additionally, the availability of locally-grown rice makes it a cost-effective and accessible option for consumers.

Underlying macroeconomic factors: Myanmar's economy has been growing steadily in recent years, leading to an increase in disposable income and consumer spending. This economic growth has created a more affluent middle class, who are willing to spend on premium and niche products, such as craft cider, perry, and rice wine. Additionally, the tourism industry in Myanmar has been booming, attracting a large number of international visitors. These tourists often seek out authentic and unique experiences, including trying local beverages, which has further contributed to the growth of the cider, perry, and rice wine market. In conclusion, the Cider, Perry & Rice Wine market in Myanmar is experiencing growth due to changing customer preferences, the rise of craft producers, the availability of flavored options, cultural significance, and underlying macroeconomic factors. As the market continues to develop, it is expected that more players will enter the market, offering a wider variety of products to cater to the evolving tastes of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.