Alcoholic Drinks - Malawi | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$685.9m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$14.3m in 2024.
Revenue, combined amounts to US$700.2m in 2024.
The revenue, at home is expected to grow annually by 8.65% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$31.94 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 405.8m L by 2024.
Volume, out-of-home is expected to amount to 3.9m L in 2024.
Volume, combined is expected to amount to 409.7m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 18.90L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Malawi has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Alcoholic Drinks market in Malawi have been shifting towards premium and craft beverages. Consumers are increasingly seeking out unique and high-quality alcoholic beverages, such as craft beers and artisanal spirits. This trend is driven by a growing middle class with higher disposable incomes and a desire for more sophisticated and diverse drinking options. Additionally, there is a rising interest in locally produced alcoholic drinks, as consumers prioritize supporting local businesses and promoting national products. Trends in the market indicate a growing demand for low-alcohol and non-alcoholic beverages. Health-conscious consumers are opting for drinks with lower alcohol content or completely alcohol-free options. This trend is driven by a desire to lead a healthier lifestyle and reduce the negative impacts of excessive alcohol consumption. As a result, the market has seen an increase in the availability and variety of low-alcohol and non-alcoholic beverages, including mocktails, alcohol-free beers, and spirits alternatives. Local special circumstances also play a significant role in the development of the Alcoholic Drinks market in Malawi. The country has a strong cultural tradition of brewing and consuming traditional alcoholic beverages, such as maheu and masese. These beverages are typically homemade and made from local ingredients, and they hold a special place in Malawian culture. While the market for traditional beverages remains strong, there is also a growing interest in imported alcoholic drinks, particularly among urban consumers and the younger generation. Underlying macroeconomic factors contribute to the growth of the Alcoholic Drinks market in Malawi. The country has experienced steady economic growth in recent years, leading to an increase in disposable incomes and consumer spending power. This has allowed consumers to allocate a larger portion of their budgets towards discretionary items such as alcoholic beverages. Additionally, the tourism industry in Malawi has been growing, attracting international visitors who contribute to the demand for alcoholic drinks. In conclusion, the Alcoholic Drinks market in Malawi is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is witnessing a shift towards premium and craft beverages, as well as a growing demand for low-alcohol and non-alcoholic options. The cultural tradition of brewing and consuming traditional beverages also influences the market, alongside the country's economic growth and the presence of a thriving tourism industry. Overall, the Alcoholic Drinks market in Malawi is poised for continued growth and diversification in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.