Spirits - Malawi | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$64.4m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$562.3k in 2024.
Revenue, combined amounts to US$65.0m in 2024.
The revenue, at home is expected to grow annually by 8.59% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$3.00 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 5.6m L by 2024.
Volume, out-of-home is expected to amount to 24.9k L in 2024.
Volume, combined is expected to amount to 5.6m L in 2024.
The Spirits market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 0.26L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Malawi has witnessed significant growth in recent years, driven by changing customer preferences, emerging market trends, and local special circumstances. Customer preferences in the Spirits market in Malawi have been shifting towards premium and high-quality products. Consumers are increasingly seeking unique and flavorful spirits that offer a superior drinking experience. This trend is in line with the global market, where there is a growing demand for premium spirits. Additionally, consumers are becoming more conscious about the ingredients and production processes used in spirits, leading to an increased demand for organic and craft spirits. Trends in the Spirits market in Malawi reflect the global market as well as local preferences. One notable trend is the rise of flavored spirits. Flavored spirits, such as fruit-infused vodkas and spiced rums, have gained popularity among consumers looking for innovative and diverse flavor profiles. This trend is driven by the desire for new and exciting drinking experiences. Another trend is the increasing popularity of cocktail culture. Consumers are becoming more interested in mixology and experimenting with different spirits and flavors to create unique and personalized cocktails. This trend is fueled by the growing influence of social media and the desire to showcase creativity and sophistication in social settings. Local special circumstances also play a role in shaping the Spirits market in Malawi. The country's rich cultural heritage and traditions contribute to the demand for traditional spirits. Locally produced spirits, such as Malawian gin and rum, are highly regarded and sought after by consumers who value authenticity and local craftsmanship. Furthermore, the tourism industry in Malawi has been growing steadily, attracting international visitors who are interested in exploring the local culture and trying traditional spirits. This presents opportunities for local distilleries to expand their customer base and cater to the needs of both domestic and international consumers. Underlying macroeconomic factors also influence the development of the Spirits market in Malawi. Economic growth and increasing disposable incomes have contributed to the rise in alcohol consumption, including spirits. As the economy continues to grow, more consumers are able to afford premium spirits and indulge in luxury experiences. Additionally, government policies and regulations regarding the production, distribution, and consumption of spirits can impact the market. For instance, tax rates and import restrictions can affect the availability and affordability of certain spirits, influencing consumer choices and market dynamics. In conclusion, the Spirits market in Malawi is experiencing growth and transformation driven by changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The demand for premium and high-quality spirits, flavored spirits, and cocktail culture is on the rise. Traditional spirits and the country's tourism industry also contribute to market development. Economic growth and government policies further shape the market dynamics. As the Spirits market in Malawi continues to evolve, it presents opportunities for both local and international players to cater to the diverse needs and preferences of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.