Hard Seltzer - Egypt

Egypt

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$3.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.0m in 2024.
Revenue, combined amounts to US$5.0m in 2024.
The revenue, at home is expected to grow annually by 8.53% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.03 are generated in 2024.
In the Hard Seltzer market, volume, at home is expected to amount to 725.2k L by 2024.
Volume, out-of-home is expected to amount to 235.8k L in 2024.
Volume, combined is expected to amount to 961.1k L in 2024.
The Hard Seltzer market is expected to show a volume growth, at home of -0.6% in 2025.0.
The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.01L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Hard Seltzer market in Egypt has been experiencing significant growth in recent years. Customer preferences for healthier and low-calorie alcoholic beverages have been driving this trend. Additionally, the local special circumstances and underlying macroeconomic factors have also contributed to the development of the Hard Seltzer market in Egypt. Customer preferences in Egypt have shifted towards healthier beverage options, and this includes the demand for low-calorie alcoholic drinks. Hard Seltzers, with their low calorie and low sugar content, have gained popularity among health-conscious consumers. The market has responded to this demand by offering a wide variety of flavors and brands to cater to different consumer preferences. This has resulted in a growing customer base for Hard Seltzers in Egypt. Trends in the market indicate that the popularity of Hard Seltzers in Egypt is not just a passing fad. The market has witnessed a steady increase in the number of brands and flavors available, indicating a growing competition and consumer interest. In addition, the market has also seen an expansion in distribution channels, with Hard Seltzers becoming more readily available in supermarkets, convenience stores, and online platforms. This accessibility has further contributed to the growth of the Hard Seltzer market in Egypt. Local special circumstances in Egypt, such as the hot climate and the popularity of outdoor activities, have also played a role in the development of the Hard Seltzer market. Hard Seltzers are refreshing and easy to drink, making them a popular choice for consumers looking for a refreshing alcoholic beverage to enjoy in the hot weather. Furthermore, the rise in popularity of outdoor activities, such as picnics and beach gatherings, has created a demand for portable and convenient alcoholic beverages, and Hard Seltzers fit this requirement perfectly. Underlying macroeconomic factors have also contributed to the growth of the Hard Seltzer market in Egypt. The country has experienced a stable economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed consumers to explore different alcoholic beverage options, including Hard Seltzers. Additionally, the growing tourism industry in Egypt has also played a role in the development of the market, as tourists from around the world bring with them their preferences for Hard Seltzers, further increasing the demand. In conclusion, the Hard Seltzer market in Egypt has experienced significant growth due to customer preferences for healthier and low-calorie alcoholic beverages, local special circumstances such as the hot climate and popularity of outdoor activities, and underlying macroeconomic factors such as stable economic growth and the growing tourism industry. These factors have created a favorable environment for the development of the Hard Seltzer market in Egypt, and the trend is expected to continue in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.