Cider, Perry & Rice Wine - Turkey

The Cider, Perry & Rice Wine market in Turkey has been experiencing significant growth in recent years.

Customer preferences: Turkish consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to changing consumer tastes and a desire for new and unique flavors. Additionally, these beverages are often perceived as healthier alternatives to traditional alcoholic drinks, as they are often made from natural ingredients and have lower alcohol content.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Turkey is the increasing availability and variety of these products. Local and international producers have recognized the growing demand and have started to introduce a wider range of flavors and styles to cater to different consumer preferences. This has led to a more diverse market, offering options for both traditional and adventurous consumers. Another trend in the market is the rise of craft and artisanal producers. These smaller-scale producers focus on creating high-quality, premium products that appeal to discerning consumers. Craft ciders, perries, and rice wines often highlight unique flavors and production techniques, making them stand out in the market. This trend reflects the global movement towards supporting local and independent businesses and the desire for authentic and unique experiences.

Local special circumstances: Turkey has a rich culinary tradition and a strong culture of drinking. As a result, there is a natural curiosity and openness to trying new and different beverages. This cultural context provides a fertile ground for the growth of the Cider, Perry & Rice Wine market. Additionally, Turkey's diverse climate and agricultural resources allow for the production of a wide variety of fruits and grains, which can be used to create unique and flavorful ciders, perries, and rice wines.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Turkey can also be attributed to favorable macroeconomic factors. Turkey has experienced a period of economic growth and rising disposable incomes, which has led to an increase in consumer spending. As a result, consumers have more disposable income to spend on premium and niche products, such as craft ciders, perries, and rice wines. Furthermore, the tourism industry in Turkey has been booming, attracting international visitors who are interested in exploring the country's culinary offerings, including its alcoholic beverages. In conclusion, the Cider, Perry & Rice Wine market in Turkey is developing due to changing customer preferences, the introduction of new and diverse products, the rise of craft and artisanal producers, the cultural context of Turkey, and favorable macroeconomic factors. These factors have created a growing market for alternative alcoholic beverages, providing opportunities for both local and international producers to thrive.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.