Cider, Perry & Rice Wine - Southeast Asia

Southeast Asia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$1.8bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$724.6m in 2024.
Revenue, combined amounts to US$2.5bn in 2024.
The revenue, at home is expected to grow annually by 2.60% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$2.58 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 216.6m L by 2024.
Volume, out-of-home is expected to amount to 55.9m L in 2024.
Volume, combined is expected to amount to 272.4m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -2.3% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.31L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Southeast Asia has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards alternative alcoholic beverages such as cider, perry, and rice wine. These beverages offer a unique taste profile and are often seen as a healthier option compared to traditional alcoholic beverages. Additionally, the rise of craft and artisanal products has also contributed to the growing popularity of cider, perry, and rice wine in Southeast Asia. Trends in the market show that consumers in Southeast Asia are increasingly seeking out unique and diverse flavors. This has led to a rise in the availability and variety of cider, perry, and rice wine products in the region. Local producers are experimenting with different ingredients and production methods to cater to this demand, resulting in a wide range of options for consumers to choose from. Furthermore, the growing trend of socializing and dining out in Southeast Asia has also contributed to the increasing demand for cider, perry, and rice wine. These beverages are often seen as a refreshing and versatile accompaniment to meals, making them popular choices in restaurants and bars across the region. Local special circumstances in Southeast Asia also play a role in the development of the cider, perry, and rice wine market. For example, countries like Thailand and Vietnam have a long history of rice wine production, which has helped to establish a strong local market for these products. In addition, the tropical climate in the region provides ideal conditions for the cultivation of fruits such as apples and pears, which are used in the production of cider and perry. Underlying macroeconomic factors also contribute to the growth of the cider, perry, and rice wine market in Southeast Asia. Rising disposable incomes and changing lifestyles have led to an increase in alcohol consumption in the region. Additionally, the growing tourism industry has also played a role in introducing and popularizing these beverages among international visitors. Overall, the cider, perry, and rice wine market in Southeast Asia is experiencing significant growth due to changing customer preferences, increasing availability and variety of products, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek out unique and diverse flavors, the market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.