Cider, Perry & Rice Wine - South America

South America

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$740.4m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$530.5m in 2024.
Revenue, combined amounts to US$1.3bn in 2024.
The revenue, at home is expected to grow annually by 5.41% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.79 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 681.3m L by 2024.
Volume, out-of-home is expected to amount to 151.5m L in 2024.
Volume, combined is expected to amount to 832.8m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -1.8% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 1.65L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in South America is experiencing significant growth and development. Customer preferences in South America are shifting towards healthier and more diverse beverage options. As consumers become more health-conscious, there is a growing demand for beverages that are low in sugar and have natural ingredients. Cider, Perry & Rice Wine offer a refreshing and light alternative to traditional alcoholic beverages, making them increasingly popular among health-conscious consumers in South America. One of the key trends in the Cider, Perry & Rice Wine market in South America is the introduction of innovative flavors and varieties. Market players are constantly introducing new flavors and blends to cater to the diverse tastes of consumers. This trend is driven by the desire for unique and exotic flavors, as well as the growing interest in craft and artisanal products. As a result, consumers in South America have a wide range of options to choose from, including fruit-infused ciders, perry made from different types of pears, and rice wine with unique flavor profiles. Another trend in the market is the increasing popularity of local and regional brands. Consumers in South America are showing a preference for locally produced beverages, as they are seen as more authentic and representative of the local culture. This trend is driven by a desire to support local businesses and preserve traditional production methods. As a result, local and regional brands are gaining market share and competing with international players in the Cider, Perry & Rice Wine market in South America. Local special circumstances in South America also contribute to the development of the market. The region has a rich agricultural heritage, with an abundance of fruits and grains that are used in the production of cider, perry, and rice wine. This provides a competitive advantage for South American producers, as they have access to high-quality and diverse ingredients. Additionally, South America has a growing tourism industry, which presents opportunities for cider, perry, and rice wine producers to cater to the preferences of international visitors. Underlying macroeconomic factors also play a role in the development of the Cider, Perry & Rice Wine market in South America. Economic growth and rising disposable incomes have led to an increase in consumer spending on premium and niche products. As a result, consumers are willing to pay a premium for higher-quality ciders, perries, and rice wines. Furthermore, the growing middle class in South America is driving demand for alcoholic beverages, including cider, perry, and rice wine, as they become more affordable and accessible to a larger consumer base. In conclusion, the Cider, Perry & Rice Wine market in South America is experiencing growth and development due to changing customer preferences, the introduction of innovative flavors, the popularity of local and regional brands, local special circumstances, and underlying macroeconomic factors. This presents opportunities for both domestic and international players in the market to capitalize on the growing demand for these beverages in South America.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.