Cider, Perry & Rice Wine - NAFTA

NAFTA

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$1.4bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.2bn in 2024.
Revenue, combined amounts to US$3.6bn in 2024.
The revenue, at home is expected to grow annually by 1.55% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$2.65 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 298.7m L by 2024.
Volume, out-of-home is expected to amount to 135.0m L in 2024.
Volume, combined is expected to amount to 433.7m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -1.4% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.59L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in NAFTA has been experiencing significant growth in recent years.

Customer preferences: Customers in the NAFTA region have shown a growing interest in alternative alcoholic beverages such as cider, perry, and rice wine. These beverages offer a unique flavor profile and are often perceived as healthier options compared to traditional alcoholic beverages. Additionally, the rise of craft and artisanal products has also contributed to the increasing popularity of these drinks.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in NAFTA is the increasing demand for locally produced and organic products. Consumers are becoming more conscious of the origin and production methods of the beverages they consume, leading to a preference for products that are made with locally sourced ingredients and produced using sustainable practices. This trend has created opportunities for small and medium-sized producers who are able to cater to this niche market. Another trend in the market is the growing popularity of flavored varieties of cider, perry, and rice wine. Manufacturers are constantly innovating and introducing new flavors to attract a wider consumer base. Flavors such as apple, pear, and peach are particularly popular, as they provide a refreshing and fruity taste. This trend is driven by the desire for unique and novel drinking experiences.

Local special circumstances: The Cider, Perry & Rice Wine market in NAFTA is influenced by local regulations and cultural preferences. In the United States, for example, cider production is regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB), which sets standards for labeling and production methods. In Canada, the production and sale of cider are regulated by provincial liquor control boards. These regulations can impact the availability and variety of products in the market. In Mexico, the consumption of cider, perry, and rice wine is more limited compared to other countries in NAFTA. This is due to cultural preferences for traditional alcoholic beverages such as beer and tequila. However, there is a growing interest in these alternative beverages, particularly among younger consumers who are open to trying new and different products.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in NAFTA can be attributed to several macroeconomic factors. Firstly, the region has experienced a steady increase in disposable income, allowing consumers to spend more on premium and specialty beverages. Additionally, changing demographics and lifestyle trends, such as the rise of health-consciousness and the desire for unique drinking experiences, have also contributed to the growth of this market. Furthermore, the NAFTA region has a well-established distribution network, which makes it easier for manufacturers to reach a larger consumer base. The presence of large retail chains and online platforms has facilitated the distribution and promotion of cider, perry, and rice wine products. This has allowed smaller producers to enter the market and compete with larger players. In conclusion, the Cider, Perry & Rice Wine market in NAFTA is experiencing growth due to changing customer preferences, including a desire for locally produced and flavored beverages. Local regulations and cultural preferences also play a role in shaping the market dynamics. Underlying macroeconomic factors such as increasing disposable income and a well-established distribution network have further fueled the growth of this market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.