Cider, Perry & Rice Wine - Lesotho

The Cider, Perry & Rice Wine market in Lesotho has been experiencing significant growth in recent years.

Customer preferences: Lesotho has seen a growing interest in the consumption of Cider, Perry & Rice Wine among its population. This can be attributed to several factors. Firstly, there is a general trend towards healthier lifestyles and a desire for more diverse beverage options. Cider, Perry & Rice Wine offer a lighter and more refreshing alternative to traditional alcoholic beverages, making them appealing to health-conscious consumers. Additionally, the unique flavors and aromas of these beverages provide a new and exciting drinking experience for consumers.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Lesotho is the increasing demand for craft and artisanal products. Consumers are becoming more discerning and are seeking out high-quality, locally-produced beverages. This trend is driven by a desire to support local businesses and promote sustainability. As a result, there has been a rise in the number of small-scale cideries and wineries in the country, offering unique and premium products to cater to this demand. Another trend in the market is the growing popularity of flavored Cider, Perry & Rice Wine. Manufacturers are introducing a wide range of flavors to attract consumers and differentiate their products. Flavors such as apple, pear, and rice wine with various fruit infusions have become increasingly popular among consumers in Lesotho. This trend is driven by the desire for new and exciting taste experiences and is likely to continue driving growth in the market.

Local special circumstances: Lesotho's unique climate and geography provide favorable conditions for the production of Cider, Perry & Rice Wine. The country's high altitude and cool temperatures create ideal growing conditions for apples, pears, and rice, which are key ingredients in these beverages. Additionally, Lesotho has a rich agricultural heritage, with a long history of apple and pear cultivation. This local expertise and knowledge contribute to the production of high-quality Cider, Perry & Rice Wine in the country.

Underlying macroeconomic factors: Lesotho's growing economy and increasing disposable income levels have also contributed to the development of the Cider, Perry & Rice Wine market. As consumers have more money to spend, they are willing to explore new and premium beverage options. Additionally, the tourism industry in Lesotho has been growing steadily, attracting visitors from around the world who are interested in experiencing the country's unique culture and cuisine. This has created a demand for locally-produced beverages, including Cider, Perry & Rice Wine, as tourists seek out authentic and local experiences. In conclusion, the Cider, Perry & Rice Wine market in Lesotho is experiencing significant growth due to changing customer preferences, including a desire for healthier and more diverse beverage options. The market is also driven by trends such as the demand for craft and artisanal products and the popularity of flavored beverages. Lesotho's unique climate and geography, as well as its growing economy and tourism industry, contribute to the development of the market. Overall, the future looks promising for the Cider, Perry & Rice Wine market in Lesotho.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.