Hard Seltzer - Lesotho

The Hard Seltzer market in Lesotho is experiencing significant growth and development. Customer preferences for low-calorie and refreshing alcoholic beverages have contributed to the increasing demand for Hard Seltzers in the country. Additionally, the global trend of health-consciousness and the growing popularity of alternative alcoholic beverages have also influenced the market in Lesotho.

Customer preferences: In Lesotho, consumers are increasingly looking for alcoholic beverages that are low in calories and offer a refreshing taste. Hard Seltzers, with their low-calorie content and wide range of fruit flavors, have gained popularity among health-conscious individuals and those seeking a lighter alternative to traditional alcoholic beverages. The convenience of ready-to-drink cans also appeals to consumers who prefer on-the-go options.

Trends in the market: The Hard Seltzer market in Lesotho is witnessing several trends that are shaping its growth. Firstly, the market is experiencing an influx of new brands and flavors, providing consumers with a wider variety of options to choose from. This trend reflects the global expansion of the Hard Seltzer market and the increasing competition among manufacturers. Another trend in the market is the rising demand for locally produced Hard Seltzers. This trend is driven by the growing interest in supporting local businesses and the desire for products that reflect the unique flavors and preferences of the country. Local breweries and beverage companies are capitalizing on this trend by introducing Hard Seltzers infused with traditional ingredients and flavors.

Local special circumstances: Lesotho's unique cultural and geographical factors contribute to the development of the Hard Seltzer market. The country's mountainous terrain and cool climate make it an ideal destination for outdoor activities and leisure. Hard Seltzers, with their light and refreshing nature, are well-suited for consumption during outdoor events and social gatherings. Furthermore, Lesotho's growing tourism industry plays a role in the market's development. As the country attracts an increasing number of international tourists, the demand for trendy and innovative alcoholic beverages like Hard Seltzers is expected to rise. This presents an opportunity for both local and international brands to cater to the preferences of tourists and expand their market presence.

Underlying macroeconomic factors: The development of the Hard Seltzer market in Lesotho is also influenced by underlying macroeconomic factors. The country's stable economic growth and increasing disposable income levels have contributed to the rising demand for premium and specialty alcoholic beverages. As consumers become more willing to spend on higher-priced products, the market for Hard Seltzers, with its premium positioning, is expected to grow. Additionally, the influence of global trends cannot be ignored. The rise of health-consciousness and the growing popularity of alternative alcoholic beverages are global phenomena that have impacted the Hard Seltzer market worldwide. Lesotho, as part of the global market, is not immune to these trends and is experiencing their effects in the form of increased demand for Hard Seltzers. In conclusion, the Hard Seltzer market in Lesotho is developing due to customer preferences for low-calorie and refreshing alcoholic beverages, the global trend of health-consciousness, and the growing popularity of alternative alcoholic beverages. The market is witnessing trends such as the introduction of new brands and flavors, as well as an increasing demand for locally produced Hard Seltzers. Lesotho's unique cultural and geographical factors, along with its stable economic growth and growing tourism industry, further contribute to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.