Cider, Perry & Rice Wine - Japan

The Cider, Perry & Rice Wine market in Japan has been experiencing significant growth in recent years.

Customer preferences: Japanese consumers have shown a growing interest in alternative alcoholic beverages, which has contributed to the increasing popularity of cider, perry, and rice wine. These beverages offer a unique taste and are often perceived as healthier options compared to traditional alcoholic drinks. Additionally, the younger generation in Japan has shown a preference for lighter and fruitier flavors, making cider, perry, and rice wine a perfect fit for their taste preferences.

Trends in the market: One of the key trends in the Japanese cider, perry, and rice wine market is the rise of craft and artisanal products. Consumers are increasingly seeking out unique and high-quality beverages, and small-scale producers are meeting this demand with their innovative offerings. These craft products often highlight local ingredients and traditional brewing techniques, appealing to consumers looking for authentic and distinctive flavors. Another trend in the market is the growing popularity of flavored variants. Manufacturers are introducing a wide range of flavors, such as apple, pear, peach, and even exotic fruits, to cater to diverse consumer preferences. These flavored options provide a refreshing and enjoyable drinking experience, attracting a wider consumer base.

Local special circumstances: Japan has a rich cultural heritage when it comes to alcoholic beverages, including sake and shochu. However, cider, perry, and rice wine have traditionally been less prominent in the Japanese market. Despite this, the increasing international exposure and influence have led to a growing interest in these beverages. This cultural shift has allowed for the emergence of new players in the market and has encouraged existing breweries to diversify their product offerings.

Underlying macroeconomic factors: Japan's aging population and changing consumer preferences have had a significant impact on the cider, perry, and rice wine market. As the population ages, there is a growing demand for lighter and healthier alcoholic beverages. Additionally, the younger generation's preference for unique and flavorful drinks has created a favorable environment for the growth of this market. Furthermore, the increasing globalization and exposure to international trends have played a role in shaping consumer preferences. Japanese consumers are becoming more open to trying new and different products, including those from other countries. This has created opportunities for foreign cider, perry, and rice wine producers to enter the Japanese market and compete with local brands. In conclusion, the Cider, Perry & Rice Wine market in Japan is experiencing growth due to changing consumer preferences, the rise of craft and artisanal products, the popularity of flavored variants, and the increasing international influence. These factors, combined with Japan's aging population and evolving taste preferences, have created a thriving market for cider, perry, and rice wine in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.