Cider, Perry & Rice Wine - Georgia

The Cider, Perry & Rice Wine market in Georgia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Cider, Perry & Rice Wine market in Georgia is the changing preferences of consumers. As people become more health-conscious and seek alternatives to traditional alcoholic beverages, the demand for cider, perry, and rice wine has increased. These products are often perceived as healthier options compared to beer or spirits, as they are often made from natural ingredients and have lower alcohol content. Additionally, the unique flavors and taste profiles of these beverages appeal to a wide range of consumers, making them a popular choice among both young and older demographics.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Georgia is the rise of craft and artisanal products. Consumers are increasingly seeking unique and high-quality beverages, and this has led to the emergence of small, independent producers who focus on producing small batches of cider, perry, and rice wine using traditional methods. These craft products often have distinct flavors and are made from locally sourced ingredients, which adds to their appeal. As a result, there has been a proliferation of craft cider, perry, and rice wine brands in the market, offering consumers a wide variety of options to choose from. Another trend in the market is the growing popularity of flavored cider, perry, and rice wine. Producers are constantly innovating and introducing new flavors to cater to changing consumer preferences. Flavored varieties such as apple and pear cider with added fruits or spices, or rice wine infused with herbs or botanicals, have been well-received by consumers. These flavored products offer a unique twist to traditional cider, perry, and rice wine, and are often marketed as refreshing and enjoyable alternatives to other alcoholic beverages.

Local special circumstances: Georgia has a rich history of winemaking, and this has influenced the development of the Cider, Perry & Rice Wine market in the country. The traditional winemaking techniques and expertise in Georgia have been applied to the production of cider, perry, and rice wine, resulting in high-quality products that are well-regarded both locally and internationally. Additionally, Georgia's favorable climate and fertile soil provide ideal conditions for growing the fruits and grains used in the production of these beverages, further contributing to their quality and taste.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Georgia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power to explore different types of alcoholic beverages, including cider, perry, and rice wine. Furthermore, the growing tourism industry in Georgia has also contributed to the growth of the market, as tourists are often interested in trying local and unique products. In conclusion, the Cider, Perry & Rice Wine market in Georgia is experiencing growth due to changing customer preferences, the rise of craft and artisanal products, the popularity of flavored varieties, the country's rich winemaking history and expertise, and favorable macroeconomic factors. As these trends continue to shape the market, it is expected that the demand for cider, perry, and rice wine in Georgia will continue to grow in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.