Cider, Perry & Rice Wine - Gambia

The Cider, Perry & Rice Wine market in Gambia has been experiencing significant growth in recent years. Customer preferences in the Cider, Perry & Rice Wine market in Gambia are influenced by a variety of factors. One of the main factors is the increasing popularity of alcoholic beverages among the younger population. This demographic group is more open to trying new and different types of drinks, including cider, perry, and rice wine. Additionally, the growing trend of health-consciousness has also contributed to the demand for these beverages. Many consumers are seeking healthier alternatives to traditional alcoholic drinks, and cider, perry, and rice wine are often perceived as being healthier options due to their natural ingredients and lower alcohol content. Trends in the market indicate a shift towards more premium and craft products. Consumers in Gambia are becoming more discerning and are willing to pay a premium for higher quality and unique flavors. This trend is driven by a desire for more sophisticated and diverse drinking experiences. As a result, there has been an increase in the availability of premium and craft cider, perry, and rice wine brands in the market. Local special circumstances in Gambia also play a role in the development of the market. The country's warm climate and tropical environment make it an ideal location for the production of fruits, such as apples and pears, which are used in the production of cider and perry. This has led to the emergence of local producers who are able to capitalize on the availability of these fruits and create unique and flavorful products. Additionally, the cultural diversity in Gambia has also contributed to the demand for rice wine, which is a traditional drink in many African countries. Underlying macroeconomic factors have also contributed to the growth of the Cider, Perry & Rice Wine market in Gambia. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to have more discretionary income to spend on premium and craft beverages. Additionally, the growing tourism industry in Gambia has also played a role in the development of the market. Tourists, particularly those from Western countries, often have a preference for cider, perry, and rice wine, which has created a demand for these products in the local market. Overall, the Cider, Perry & Rice Wine market in Gambia is developing due to changing customer preferences, the emergence of premium and craft products, local special circumstances, and underlying macroeconomic factors. As these trends continue, it is likely that the market will continue to grow and evolve in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.