Cider, Perry & Rice Wine - France

The Cider, Perry & Rice Wine market in France has been experiencing significant growth in recent years.

Customer preferences: French consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. These drinks offer a unique flavor profile and are often perceived as healthier options compared to traditional wines and spirits. Additionally, the rising popularity of craft beverages has also contributed to the increased demand for these products. Consumers are seeking out unique and artisanal drinks that offer a different taste experience.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in France is the emergence of premium and craft offerings. Consumers are willing to pay a premium for high-quality products that are made with natural ingredients and traditional production methods. This trend has led to the growth of small, boutique cideries and wineries that focus on producing artisanal beverages. These products often appeal to consumers who are looking for a unique and authentic drinking experience. Another trend in the market is the increasing popularity of flavored ciders, perries, and rice wines. Manufacturers are constantly innovating and introducing new flavors to cater to changing consumer preferences. Flavored variants, such as apple and pear blends, as well as exotic fruit infusions, have gained traction among consumers who are looking for a refreshing and flavorful alternative to traditional alcoholic beverages.

Local special circumstances: France has a long history and tradition of cider production, particularly in the regions of Normandy and Brittany. These regions are known for their apple orchards and have a strong cider-making heritage. The local special circumstances, such as the availability of high-quality apples and the expertise of local producers, have contributed to the growth of the Cider, Perry & Rice Wine market in France. Additionally, the country's rich culinary culture and appreciation for fine beverages have also played a role in driving the demand for these products.

Underlying macroeconomic factors: The Cider, Perry & Rice Wine market in France has also been influenced by broader macroeconomic factors. The country has a strong tourism industry, attracting millions of visitors each year. Many tourists are eager to explore the local food and drink scene, including trying traditional beverages like cider and perry. This has created a favorable market environment for producers and has contributed to the growth of the market. Furthermore, changing consumer lifestyles and preferences have also played a role in the market's development. French consumers are increasingly seeking out healthier and more natural products. Cider, perry, and rice wine are often perceived as healthier alternatives to traditional wines and spirits, as they are typically lower in alcohol content and can be made with organic or natural ingredients. This aligns with the growing trend towards wellness and conscious consumption, which has further fueled the demand for these beverages. In conclusion, the Cider, Perry & Rice Wine market in France is experiencing growth due to shifting consumer preferences, the emergence of premium and craft offerings, and the country's rich culinary culture. These factors, along with the influence of macroeconomic factors such as tourism and changing consumer lifestyles, have contributed to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.