Cider, Perry & Rice Wine - Bulgaria

Bulgaria

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$7.1m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.4m in 2024.
Revenue, combined amounts to US$10.6m in 2024.
The revenue, at home is expected to grow annually by 2.03% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.08 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 3.5m L by 2024.
Volume, out-of-home is expected to amount to 778.3k L in 2024.
Volume, combined is expected to amount to 4.3m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -0.2% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.53L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Bulgaria has been experiencing significant growth in recent years.

Customer preferences: Bulgarian consumers are increasingly seeking alternative alcoholic beverages, moving away from traditional options such as beer and wine. This shift in preferences can be attributed to several factors. Firstly, there is a growing interest in exploring new flavors and experiences, with consumers becoming more adventurous in their choices. Cider, perry, and rice wine offer unique taste profiles that appeal to this desire for novelty. Additionally, these beverages are often perceived as lighter and more refreshing compared to other alcoholic drinks, making them popular choices during the summer months.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Bulgaria is the emergence of craft and artisanal products. Consumers are increasingly looking for high-quality, locally produced beverages that reflect their preferences and values. This trend is driven by a desire to support local businesses and communities, as well as a growing interest in sustainability and traceability. Craft cider, perry, and rice wine producers are capitalizing on this trend by offering unique and premium products that cater to the evolving tastes of Bulgarian consumers. Another trend in the market is the increasing availability of flavored variants. Manufacturers are introducing a wide range of flavors, including fruit-infused and botanical options, to cater to diverse consumer preferences. These flavored variants provide a more diverse and enjoyable drinking experience, appealing to a wider consumer base. Additionally, the introduction of innovative packaging formats, such as cans and single-serve bottles, has made these beverages more convenient and accessible to consumers on the go.

Local special circumstances: Bulgaria's rich agricultural heritage and abundance of fruit orchards provide a favorable environment for the production of cider and perry. The country has a long history of fruit cultivation, and the availability of high-quality fruits contributes to the production of flavorful and authentic beverages. Furthermore, Bulgaria's growing tourism industry has also played a role in the development of the Cider, Perry & Rice Wine market. Tourists, particularly those from Western European countries where these beverages are more established, are seeking familiar options while exploring the local culture. This has created a demand for cider, perry, and rice wine in bars, restaurants, and hotels across the country.

Underlying macroeconomic factors: The economic growth and increasing disposable incomes in Bulgaria have also contributed to the development of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are willing to spend on premium and higher-priced beverages. This has created opportunities for producers to introduce more sophisticated and higher-quality products to cater to this demand. Additionally, the growing popularity of online shopping and e-commerce platforms has made it easier for consumers to access a wider range of products, including cider, perry, and rice wine, further driving market growth. In conclusion, the Cider, Perry & Rice Wine market in Bulgaria is experiencing growth due to changing customer preferences, including a desire for alternative alcoholic beverages and a preference for craft and artisanal products. The availability of flavored variants and innovative packaging formats also contributes to market expansion. Local special circumstances, such as Bulgaria's agricultural heritage and growing tourism industry, provide a favorable environment for the production and consumption of these beverages. Lastly, underlying macroeconomic factors, such as economic growth and increasing disposable incomes, further fuel market development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.