Beer - Cameroon

The Beer market in Cameroon has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Cameroonians have shown a growing preference for beer as their alcoholic beverage of choice. This can be attributed to factors such as affordability, availability, and the cultural significance of beer in the country. Beer is seen as a social drink, often consumed during gatherings and celebrations. Additionally, the younger population in Cameroon has shown an increasing interest in beer, contributing to the overall growth of the market.

Trends in the market: One of the key trends in the beer market in Cameroon is the rise of craft beer. Craft beer, which is produced by small-scale independent breweries, has gained popularity among consumers who seek unique and high-quality products. This trend mirrors the global craft beer movement and reflects a growing demand for more diverse beer options in the country. Another trend in the market is the increasing popularity of flavored beers. Consumers in Cameroon are showing a preference for beers with unique flavors, such as fruit-infused or spiced beers. This trend aligns with the global shift towards flavored alcoholic beverages and indicates a willingness among consumers to experiment with different tastes.

Local special circumstances: Cameroon's beer market is also influenced by local special circumstances. One such circumstance is the country's cultural and social norms. Beer is deeply ingrained in Cameroonian culture and is often associated with socializing and community bonding. This cultural significance of beer plays a role in driving the demand for beer in the country. Additionally, the presence of international beer brands in Cameroon has contributed to the growth of the market. These brands have leveraged their global reputation and marketing strategies to capture a significant market share. The competition between international and local beer brands has resulted in a diverse range of products being available to consumers.

Underlying macroeconomic factors: The growth of the beer market in Cameroon can also be attributed to underlying macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed more people to afford beer and has contributed to the overall expansion of the market. Furthermore, Cameroon's population is growing rapidly, with a large proportion of young people entering the legal drinking age. This demographic shift has created a larger consumer base for the beer market and has fueled its growth. In conclusion, the Beer market in Cameroon has experienced significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of craft beer and flavored beers, along with the cultural significance of beer in Cameroon, have contributed to the expansion of the market. Additionally, stable economic growth and a growing population have further fueled the demand for beer in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.