Beer - Benin

The Beer market in Benin has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Benin, beer is a popular alcoholic beverage, with a strong cultural and social significance. It is often consumed during social gatherings, celebrations, and traditional ceremonies. Customers in Benin have a preference for locally brewed beer, which is seen as a symbol of national pride and identity. The taste and quality of the beer are important factors for customers, and they tend to favor brands that offer a smooth and refreshing drinking experience. Additionally, affordability is a key consideration for customers, as they seek value for money in their beer purchases.

Trends in the market: One of the key trends in the beer market in Benin is the growing demand for craft beer. Craft beer has gained popularity among younger consumers who are looking for unique and flavorful beer options. This trend is driven by the desire for variety and the appreciation of the craftsmanship and creativity that goes into brewing craft beer. As a result, there has been an increase in the number of microbreweries and craft beer festivals in Benin. Another trend in the market is the rising popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are increasingly seeking alternatives to traditional beer that are lower in alcohol content or completely alcohol-free. This trend is driven by concerns about the negative health effects of excessive alcohol consumption and the desire for healthier lifestyle choices. In response to this trend, breweries in Benin have started producing a wider range of low-alcohol and non-alcoholic beer options.

Local special circumstances: Benin has a young and growing population, which has contributed to the increasing demand for beer. The country's urbanization and economic development have led to a rise in disposable incomes, allowing more people to afford beer. Additionally, the government has implemented policies to promote the local brewing industry, which has created opportunities for local breweries to thrive. These factors have contributed to the growth of the beer market in Benin.

Underlying macroeconomic factors: The beer market in Benin is also influenced by macroeconomic factors such as economic growth, inflation, and exchange rates. The country's stable economic growth has resulted in a growing middle class with increased purchasing power. This has led to higher consumer spending on discretionary items such as beer. However, inflation and fluctuations in exchange rates can impact the cost of production and importation of raw materials, which can affect the pricing of beer in the market. In conclusion, the Beer market in Benin is experiencing growth due to changing customer preferences, including a preference for locally brewed beer and the rising demand for craft beer and low-alcohol/non-alcoholic beer. The local special circumstances, such as the young and growing population and government support for the brewing industry, have also contributed to the market's development. Additionally, macroeconomic factors such as economic growth and inflation play a role in shaping the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.