Beer - Armenia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$56.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$11.9m in 2024.
Revenue, combined amounts to US$68.5m in 2024.
The revenue, at home is expected to grow annually by 2.28% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$20.35 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 15.8m L by 2024.
Volume, out-of-home is expected to amount to 1.9m L in 2024.
Volume, combined is expected to amount to 17.7m L in 2024.
The Beer market is expected to show a volume growth, at home of -2.4% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 5.70L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Armenia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Armenian consumers have shown a growing preference for beer over other alcoholic beverages. This can be attributed to several factors, including the affordability and accessibility of beer, its refreshing taste, and its social appeal. Additionally, the younger generation in Armenia is increasingly embracing Western drinking culture, which includes the consumption of beer.

Trends in the market: One of the key trends in the Armenian beer market is the rise of craft beer. Craft breweries have gained popularity among consumers who are looking for unique and high-quality beer options. These breweries often offer a wide variety of flavors and styles, appealing to the adventurous and discerning beer drinkers. This trend mirrors the global craft beer movement, which has seen exponential growth in recent years. Another trend in the Armenian beer market is the increasing demand for low-alcohol and non-alcoholic beer. Health-conscious consumers are seeking alternatives to traditional beer that offer lower calorie content and reduced alcohol levels. This trend is in line with the growing global trend of moderation and wellness, as consumers become more conscious of their alcohol consumption and overall health.

Local special circumstances: Armenia's beer market is influenced by its cultural and social norms. The country has a strong beer-drinking culture, with beer being a popular choice for social gatherings and celebrations. This cultural preference for beer has contributed to the steady growth of the market. Additionally, the local cuisine and food culture in Armenia often pair well with beer, further driving its consumption.

Underlying macroeconomic factors: Armenia's growing economy and increasing disposable income have played a significant role in the development of the beer market. As the country's economy continues to grow, consumers have more purchasing power, allowing them to indulge in discretionary spending, including the consumption of beer. Moreover, the tourism industry in Armenia has been experiencing a boom in recent years, attracting both domestic and international visitors. This influx of tourists has contributed to the growth of the beer market, as tourists often seek to experience the local food and beverage offerings. In conclusion, the Beer market in Armenia is experiencing growth due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local cultural norms, and the country's growing economy and tourism industry. These factors combined have created a favorable environment for the beer market to thrive in Armenia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.