Beer - Americas | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$139.9bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$100.9bn in 2024.
Revenue, combined amounts to US$240.8bn in 2024.
The revenue, at home is expected to grow annually by 1.81% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$137.60 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 41.4bn L by 2024.
Volume, out-of-home is expected to amount to 16.6bn L in 2024.
Volume, combined is expected to amount to 58.0bn L in 2024.
The Beer market is expected to show a volume growth, at home of -1.3% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 40.73L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Americas are shifting towards craft beers and flavored options. Consumers are becoming more interested in unique and high-quality beers, seeking out local and artisanal breweries. This trend is driven by a desire for new and exciting flavors, as well as a growing appreciation for the craftsmanship and authenticity of craft beers. Additionally, health-conscious consumers are increasingly opting for low-calorie and low-alcohol options, leading to the rise of light beers and non-alcoholic beers in the market. Trends in the Beer market in Americas include the increasing popularity of beer festivals and events, which provide a platform for breweries to showcase their products and attract new customers. These events not only promote the consumption of beer but also contribute to the overall growth of the industry by creating a sense of community and fostering brand loyalty. Another trend is the growing demand for online beer sales and home delivery services, allowing consumers to conveniently purchase their favorite beers from the comfort of their homes. This trend has been accelerated by the COVID-19 pandemic, as more people are opting for online shopping and contactless delivery options. Local special circumstances in the Beer market in Americas vary across different countries and regions. In North America, for example, the legalization of cannabis has had an impact on the beer market, with some consumers opting for cannabis-infused beverages instead of traditional beers. This has led to a rise in the production and consumption of cannabis beers, as well as the development of new regulations and licensing requirements. In South America, on the other hand, the beer market is heavily influenced by cultural and social factors. Beer is often consumed as part of social gatherings and celebrations, and local breweries play a significant role in preserving and promoting traditional brewing techniques and flavors. Underlying macroeconomic factors also contribute to the development of the Beer market in Americas. Economic growth, increasing disposable incomes, and urbanization are driving the demand for beer in emerging markets, such as Brazil and Mexico. These countries have large populations and a growing middle class, creating a favorable market for beer producers. Additionally, trade agreements and globalization have facilitated the expansion of international beer brands into the Americas, leading to increased competition and product diversity in the market. Overall, the Beer market in Americas is evolving to meet the changing preferences and demands of consumers. Craft beers, flavored options, and online sales are gaining popularity, while local special circumstances and macroeconomic factors shape the market dynamics in different countries and regions.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.