Sports

Revenue in the Sports market is projected to reach US$204.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.77%, resulting in a projected market volume of US$297.80m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$49.88 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Ukraine is currently experiencing steady growth, influenced by factors such as increasing popularity of digital platforms, rising interest and participation in sports, and convenience of online services. The markets average growth rate is due to various factors such as the development of infrastructure, government support, and strong consumer demand.

Customer preferences: The rise of e-sports and online gaming has captured the attention of the younger generation in Ukraine, with a growing preference for virtual spectator sports and tournaments. Additionally, as the country continues to modernize, there has been a trend towards fitness and wellness activities, with an increasing demand for gym memberships and healthy lifestyle products. This shift is influenced by a desire for self-care and a focus on physical and mental well-being.

Trends in the market: In Ukraine, the Sports Market industry is seeing a rise in the use of technology to enhance fan experiences. With increasing demand for online content and live streams, sports organizations are investing in digital platforms to reach a wider audience and increase engagement. Additionally, there is a growing trend towards data-driven decision making, with teams leveraging analytics to improve performance and attract sponsors. These developments have significant implications for stakeholders, as they enable new revenue streams and opportunities for fan engagement. As the industry continues to embrace digital innovations, we can expect to see a further expansion of online content and data-driven strategies in the near future, leading to a more dynamic and engaging Sports market in Ukraine.

Local special circumstances: In Ukraine, the Sports Market is heavily influenced by the countrys strong passion and love for sports. With a rich history in sports, Ukraine has developed a strong infrastructure for training and supporting athletes, resulting in a competitive market for sports products and services. Additionally, the countrys geographical location allows for a wide range of outdoor sports such as skiing, hiking, and water sports, making it an attractive destination for sports enthusiasts. However, due to political and economic instability, the market faces challenges such as lack of investment and limited resources. This creates a unique market dynamic, with local businesses often relying on innovation and creativity to thrive.

Underlying macroeconomic factors: The performance of the Sports market in Ukraine is heavily influenced by macroeconomic factors such as overall economic stability, government policies, and consumer spending habits. As a developing country, Ukraines economy has been impacted by global economic trends and fluctuations, with the recent recession causing a decline in consumer purchasing power. However, with a growing interest in physical fitness and sports, the Sports market has been able to maintain a steady growth rate due to governmental support and investment in sports infrastructure. Additionally, with a young and active population, the demand for sports related products and services is expected to continue to rise.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.