In France, the Soccer Ticket Sales market has seen a minimal decline in growth, impacted by factors such as limited stadium capacities due to COVID-19 and competition from other entertainment events. However, the market remains stable within the overall sports industry, driven by increasing fan engagement and the convenience of online ticket purchasing.
Customer preferences: The soccer ticket sales market in France has been greatly impacted by the rise of online shopping and the increasing preference for cashless transactions. This shift is particularly evident among younger consumers who prioritize convenience and instant access to purchase tickets. Additionally, there has been a rise in demand for interactive and immersive experiences at live games, with fans seeking more than just watching the match. This includes activities like pre-game fan zones, on-field experiences, and post-match meet and greets with players, catering to the evolving lifestyle preferences of fans.
Trends in the market: In France, the Soccer Ticket Sales Market within the Soccer Market of the Sports Market is experiencing a shift towards digital ticketing, with more fans opting to purchase tickets online. This trend is being driven by the increasing use of smartphones and the convenience of purchasing tickets anytime, anywhere. Additionally, there is a growing trend of personalized ticketing, with fans able to select their preferred seats and choose add-on experiences such as VIP packages. This trend is significant as it allows for a more efficient and personalized ticketing process, resulting in higher customer satisfaction and potentially increased revenue for industry stakeholders. However, this trend also presents challenges for traditional ticketing outlets and requires them to adapt to stay relevant in the market.
Local special circumstances:
In France, the Soccer Ticket Sales Market is heavily influenced by the countrys deep-rooted passion for the sport of football. This translates into a strong demand for live game experiences, resulting in high attendance rates and ticket sales. Additionally, the strong infrastructure of professional football clubs and stadiums in France plays a crucial role in attracting fans and generating ticket sales. Another factor unique to France is the nationwide presence of fan groups and ultras, who often have a strong influence on ticket sales through their support and loyalty to their respective clubs. Furthermore, the countrys strict regulations on ticket scalping and third-party ticket reselling help maintain the stability of the market, ensuring fair pricing for fans.
Underlying macroeconomic factors: The Soccer Ticket Sales Market in France is greatly influenced by macroeconomic factors, such as the countrys overall economic health, government policies related to the sports industry, and global economic trends. A strong national economy and favorable fiscal policies can lead to higher consumer spending, which in turn can positively impact ticket sales for soccer matches. However, factors such as inflation and unemployment rates can also have a negative effect on consumer spending and ultimately, ticket sales. Additionally, global economic trends, such as fluctuations in exchange rates and international trade agreements, can also directly impact the purchasing power of international fans and affect ticket sales in the French market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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