The Baseball Media market has been experiencing negligible growth in France within the Sports Market, impacted by factors such as slow adoption of digital technologies and limited awareness among consumers, hindering the convenience offered by online services.
Customer preferences: As more and more people turn to digital means for entertainment, the demand for online streaming services has risen in the Baseball Media Market of the Baseball Market within the Sports Market. This trend is attributed to cultural shifts towards convenience in consuming media, as well as the increasing availability and prominence of high-speed internet. Additionally, the rise in popularity of baseball in France has led to an increase in social media engagement, with fans actively following their favorite teams and players online.
Trends in the market: In France, the Baseball Media Market is experiencing a surge in digital streaming services, with more platforms offering live and on-demand coverage of baseball games. This trend is driven by the increasing popularity of the sport among French audiences and the growing demand for convenient and accessible viewing options. Additionally, there is a rise in social media and online content dedicated to baseball, providing fans with a more immersive experience. Industry stakeholders are taking notice of these developments and investing in technology to cater to the changing viewing habits of consumers. This shift towards digital media is expected to continue, with potential implications for traditional broadcasters and rights holders in the baseball market.
Local special circumstances: In France, the Baseball Media Market has been influenced by the countrys strong tradition and love for team sports, making baseball a popular choice amongst young athletes. However, due to its primarily American origins, the market has faced challenges in terms of gaining widespread appeal. Additionally, cultural differences in terms of media preferences have also played a role, with traditional sports such as football and cycling dominating the media landscape. Furthermore, strict regulatory laws on television broadcasting have limited the potential for growth in the Baseball Media Market.
Underlying macroeconomic factors: As with any industry, the Baseball Media Market is heavily impacted by macroeconomic factors. The overall economic health and stability of a country can greatly influence consumer spending and advertising budgets. For example, during times of economic recession, companies may decrease their advertising expenditures, leading to a decline in market performance. Additionally, national economic policies, such as tax cuts or regulations, can also impact the market. In France specifically, the government has implemented tax incentives and subsidies to encourage companies to invest in digital platforms, which could potentially lead to growth in the Baseball Media Market. Furthermore, the countrys overall economic growth and stability can also affect the demand for sports media, as a strong economy often translates to higher consumer spending on leisure activities. Overall, the performance of the Baseball Media Market in France is influenced by a combination of global economic trends, national economic policies, and consumer behaviors.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
