Market Insights Advertising & Media Sports Soccer

Soccer Ticket Sales - Cameroon

Cameroon

Revenue in the Soccer Ticket Sales market is projected to reach US$2.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.91%, resulting in a projected market volume of US$3.38m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$1,375.00m in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$9.74 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 290.3k users by 2029.
User penetration in the Soccer Ticket Sales market will be at 0.9% in 2024.

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Analyst Opinion

In Cameroon, the Soccer Ticket Sales Market within the Sports Market is experiencing moderate growth. Factors such as growing interest in soccer and an increase in online ticket purchasing are contributing to this growth. However, challenges such as limited internet access and a preference for traditional ticket purchasing methods are impacting the markets minimal growth rate.

Customer preferences: Consumers in Cameroon have shown a growing interest in purchasing soccer tickets through online platforms, driven by the convenience and ease of access offered by digital ticket sales. This trend is also reflected in the increasing popularity of live streaming of soccer matches, providing fans with the option to watch games from anywhere. Additionally, with an increasing focus on sustainability and reducing carbon footprints, there has been a growing preference for e-tickets over physical paper tickets, allowing fans to attend matches without contributing to environmental harm.

Trends in the market: In Cameroon, there has been a noticeable increase in online soccer ticket sales as more fans prefer the convenience and ease of purchasing tickets digitally. In addition, there has been a rise in the availability of live streaming services for soccer matches, allowing fans to watch games from the comfort of their own homes. This trend is significant as it caters to the growing demand for accessibility and convenience among consumers. For industry stakeholders, this means a potential shift in revenue streams from traditional ticket sales to digital platforms. However, it also presents an opportunity for teams and leagues to potentially reach a larger global audience through online ticket sales and live streaming services. Additionally, there is a potential for increased competition among ticketing platforms, leading to better deals and options for consumers.

Local special circumstances: In Cameroon, the Soccer Ticket Sales market is influenced by the countrys rich soccer culture and passionate fan base. This leads to a high demand for tickets and a vibrant secondary market for ticket resales. Additionally, the lack of reliable internet infrastructure limits the potential for online ticket sales, making traditional outlets the primary mode of ticket distribution. This unique blend of factors creates a dynamic and competitive market for soccer ticket sales in Cameroon.

Underlying macroeconomic factors: The Soccer Ticket Sales Market in Cameroon is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The overall economic health of the country, as well as global economic trends, play a significant role in the demand for soccer tickets. A stable economy and increasing disposable incomes of consumers can lead to higher levels of spending on leisure activities such as attending soccer matches. Furthermore, favorable fiscal policies and government support for the sports industry can also have a positive impact on ticket sales. On the other hand, economic downturns, high inflation rates, and unstable political environments can hinder market growth by limiting consumer spending and reducing investor confidence in the market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.