Market Insights Advertising & Media Sports

Soccer - Cameroon

Cameroon

Revenue in the Soccer market is projected to reach US$8.49m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.04%, resulting in a projected market volume of US$10.35m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$9,696.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$17.85 in 2024.
In the Soccer market, the number of users is expected to amount to 0.5m users by 2029.
User penetration in the Soccer market will be at 1.6% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Soccer Market in Cameroon has shown minimal growth due to factors such as limited availability of digital technologies and low health awareness among consumers. However, the convenience of online services and increased coverage of Soccer Media may potentially drive market growth. Overall, varying levels of development and awareness across sub-markets impact the markets growth rate.

Customer preferences: Consumers in Cameroon have shown a growing interest in soccer-related fashion and merchandise, including team jerseys and branded apparel. This trend is influenced by the countrys strong cultural connection to soccer and the growing popularity of Cameroonian players in international leagues. In addition, there has been an increase in demand for soccer-themed events and experiences, such as viewing parties and merchandise pop-up shops. This shift towards consumer interest in soccer merchandise highlights the impact of cultural influence and the potential for further growth in the market.

Trends in the market: In Cameroon, the Soccer Market is experiencing a trend towards increased engagement with e-sports and online gaming platforms, as evidenced by the rise in popularity of FIFA and other soccer simulation games. This trend is significant as it reflects a shift in consumer preferences, with more individuals turning to digital forms of entertainment. For industry stakeholders, this trend presents opportunities to tap into a growing market for digital soccer experiences, while also facing potential challenges in terms of adapting to changing consumer behaviors. Additionally, there is a potential for increased revenue through partnerships with gaming and e-sports companies, further driving the trajectory of this trend.

Local special circumstances: In Cameroon, the Soccer Market is heavily influenced by the cultural significance of the sport in the country. Soccer is deeply ingrained into the Cameroonian way of life and is considered a national passion. This strong fan base drives the demand for soccer-related products and services, creating a unique market dynamic. Additionally, Cameroons geographical location in Central Africa provides access to a large consumer base with a strong interest in soccer, contributing to the growth of the market. The Sports market in Cameroon is also regulated by the countrys government, with specific policies and laws in place to support the development of the market and promote the countrys reputation as a hub for soccer in the region.

Underlying macroeconomic factors: The success of the Soccer Market in Cameroon is heavily impacted by macroeconomic factors such as the countrys overall economic stability, government policies, and global economic trends. A strong national economy can create a favorable environment for businesses and encourage investment in the Sports market. Fiscal policies, such as tax incentives and subsidies, can also incentivize growth and activity in the market. In addition, global trends such as the increasing popularity of soccer and the rise of digital technology in sports can have a significant impact on the performance of the Soccer Market in Cameroon.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.