Soccer Media - Serbia

Serbia

Highlights

Revenue in the Soccer Media market is projected to reach US$84.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.47%, resulting in a projected market volume of US$100.70m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$211.60 in 2024.
In the Soccer Media market, the number of users is expected to amount to 408.3k users by 2029.
User penetration in the Soccer Media market will be at 5.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media market in Serbia within the Sports Market is expected to experience minimal growth due to various factors such as limited resources, regulatory challenges, and the dominance of traditional media channels. Despite these obstacles, the market continues to evolve and adapt to the growing demand for digital media platforms in the soccer industry.

Customer preferences: The rising popularity of online streaming services and social media platforms has greatly impacted the Soccer Media Market in Serbia. Fans now have instant access to live matches, highlights, and player interviews, and can also engage with other fans and share their opinions on social media. This trend signifies a shift towards a more interactive and social viewing experience, driven by the growing influence of digital media and the desire for constant connectivity. Additionally, the younger demographic in Serbia has shown a preference for consuming soccer content through mobile devices, further emphasizing the importance of digital platforms for the Soccer Media Market. These developments suggest that the future of soccer media in Serbia will become increasingly intertwined with digital technology, catering to the evolving lifestyle and cultural preferences of its audience.

Trends in the market: Currently in Serbia, there is a growing trend of integrating technology into soccer media coverage. This includes live streaming of matches, interactive fan engagement through social media, and the use of data and analytics in sports reporting. This trend is expected to continue, with potential for further growth in the digitalization of the soccer media market. This has significant implications for industry stakeholders, as it allows for better audience reach, increased fan engagement, and potential for new revenue streams. It also highlights the importance of investing in innovative technology to stay competitive in the soccer media market within the larger Sports market.

Local special circumstances: In Serbia, the Soccer Media Market is heavily influenced by the countrys love for the sport, which is deeply ingrained in the culture. This creates a unique demand for soccer-related content from both traditional broadcasting and digital media platforms. Additionally, the regulatory landscape of the media industry in Serbia can impact the distribution and availability of soccer content. These factors contribute to the dynamic and competitive nature of the Soccer Media Market in Serbia.

Underlying macroeconomic factors: The Soccer Media market in Serbia is greatly impacted by macroeconomic factors such as economic stability, government policies, and consumer spending. With the countrys promising economic growth and stable political climate, the Sports Market as a whole is thriving. This creates a conducive environment for the Soccer Market, making it an attractive investment opportunity for media companies. Additionally, the countrys growing middle class and increasing disposable income have led to a significant rise in demand for sports-related media, further driving the growth of the Soccer Media market. Despite facing challenges in infrastructure and technology, Serbias potential for growth in the global Sports market cannot be ignored.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.