Basketball Ticket Sales - Serbia

Serbia

Highlights

Revenue in the Basketball Ticket Sales market is projected to reach US$611.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.54%, resulting in a projected market volume of US$628.10k by 2029.
In global comparison, most revenue will be generated United States (US$2.50bn in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.90 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 62.3k users by 2029.
User penetration in the Basketball Ticket Sales market will be at 0.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Ticket Sales Market in Serbia is seeing limited growth due to various factors. These include the gradual adoption of digital platforms, low health awareness among consumers, and the lack of convenience in purchasing tickets online.

Customer preferences: One notable trend in the Basketball Ticket Sales Market of the Basketball Market in Serbia is the preference for online ticket purchases. This shift is driven by the convenience and efficiency of digital platforms, allowing fans to easily purchase and track their tickets without the need for physical visits or interactions. This trend is further accelerated by the increasing use of mobile devices and the availability of online payment options, catering to the preferences of the tech-savvy and busy modern consumer. Additionally, this shift also contributes to the overall growth of the digital economy in the region.

Trends in the market: In Serbia, the Basketball Ticket Sales Market has been experiencing a surge in online ticket purchases due to the increasing popularity of e-commerce. This trend is expected to continue as consumers are becoming more comfortable with making purchases online. Moreover, there is a growing trend of using social media platforms to promote and sell tickets, resulting in a wider reach for ticket sales. This shift towards digital platforms has provided convenience and accessibility for consumers, which has contributed to the steady growth of the market. Industry stakeholders must adapt to these trends by leveraging digital platforms to maximize ticket sales and enhance the overall fan experience. Failure to do so could result in a decline in ticket sales and revenue.

Local special circumstances: In Serbia, the Basketball Ticket Sales Market is heavily influenced by the countrys strong basketball culture. Basketball is the most popular sport in Serbia, garnering immense support and passion from fans. This results in high demand for tickets and fierce competition among teams. Additionally, Serbias geographic location in the heart of Europe makes it a prime location for hosting international basketball events, boosting ticket sales even further. Cultural factors, such as the national pride associated with the sport, also contribute to the steady growth of the Basketball Ticket Sales Market in Serbia.

Underlying macroeconomic factors: The Basketball Ticket Sales Market in Serbia is greatly affected by macroeconomic factors such as the countrys economic stability, government fiscal policies, and global economic trends. A strong and stable economy allows for higher consumer spending and greater disposable income, leading to increased ticket sales. Government policies and incentives that promote sports and entertainment also play a significant role in shaping the market. Additionally, the rise of digital and online ticketing platforms has made purchasing tickets more convenient for consumers, further driving the growth of the market.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.