The Soccer Media Market in Montenegro is slowly growing, impacted by factors such as low interest in digital platforms and traditional media still dominating. However, with the increasing popularity of digital media and global attention on Montenegrin soccer, growth is expected to accelerate.
Customer preferences: The Soccer Media Market within the Soccer Market in Montenegro is rapidly growing, driven by the increasing use of social media and digital platforms by soccer fans. This has led to a shift in consumer preferences, with a growing demand for online streaming and access to live matches and highlights. Additionally, there has been a rise in the popularity of soccer-related content on social media, with fans seeking real-time updates, player interviews, and behind-the-scenes footage. This trend is influenced by the countrys youth-dominated population and the increasing digitalization of the media landscape.
Trends in the market: In Montenegro, the Soccer Media Market is experiencing a surge in social media usage for promoting and engaging fans, with platforms like Instagram and Twitter leading the way. In the Sports Market, this trend has translated into increased engagement and reach for clubs and players. Moving forward, the use of influencer marketing and targeted advertising on social media is expected to continue, providing opportunities for brands and clubs to reach a highly engaged audience. However, with the rise of fake news and social media manipulation, it is important for industry stakeholders to maintain authenticity and transparency in their social media strategies.
Local special circumstances: In Montenegro, the Soccer Media Market is heavily influenced by the countrys small size and limited access to international media. This has led to a strong focus on domestic coverage, with a high demand for local soccer content. Furthermore, cultural ties to neighboring countries, such as Serbia and Croatia, also play a significant role in shaping media consumption habits. Additionally, regulations on broadcasting rights and production standards have a major impact on the market, as media companies strive to meet both domestic and international standards. These factors contribute to a unique environment within the Soccer Media Market of Montenegro.
Underlying macroeconomic factors: The Soccer Media Market in Montenegro is heavily influenced by macroeconomic factors such as the countrys economic stability, government fiscal policies, and global economic trends. Montenegro has a relatively stable economy with steady growth and low levels of inflation, which has positively impacted the overall Sports market, including the soccer media market. The countrys government has also implemented favorable policies to support the development of the media market and attract foreign investors. Furthermore, the increasing popularity of soccer globally and the growth of the sports industry as a whole has led to a rise in demand for soccer media content, which has further boosted the market in Montenegro.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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