The Soccer Market in Mozambique has been experiencing modest growth, influenced by various factors such as increasing interest in soccer among locals, the availability of soccer merchandise and online ticket sales convenience. However, the markets growth rate is impacted by challenges such as low disposable income and limited investment in soccer media.
Customer preferences: As Mozambiques economy continues to grow, so do the spending power and consumer preferences of its population. With a significant portion of the countrys population being football fanatics, there has been a notable increase in demand for authentic and high-quality soccer merchandise, both locally and internationally. Furthermore, there has been a shift towards sustainable and eco-friendly products, with consumers willing to pay a premium for environmentally responsible soccer gear. This trend is driven by the growing awareness and concern for the environment among consumers, particularly the younger generation.
Trends in the market: In Mozambique, the Soccer Market within the Sports Market is experiencing a growth in digital platforms for fan engagement and e-commerce. With a large and passionate fan base, clubs and leagues are utilizing social media and online shopping to reach a wider audience and increase revenue. This trend is expected to continue, especially with the countrys increasing internet and smartphone penetration rates. It also presents opportunities for sponsors and brands to connect with consumers in a more targeted and personalized manner. Additionally, technology is being used for player scouting, fitness tracking, and data analysis, leading to improved performance and competitive edge. As the market becomes more digitally-driven, stakeholders need to adapt and invest in digital strategies to remain relevant and competitive.
Local special circumstances: In Mozambique, the Soccer Market within the Sports Market has a unique market dynamic due to the countrys rich cultural heritage of soccer. Despite being one of the poorest countries in Africa, the passion for soccer runs deep in the Mozambican people. This creates a strong demand for soccer-related products and services, leading to a lucrative market for sports brands and businesses. Additionally, the lack of developed infrastructure in the country presents a challenge for major leagues to establish a foothold, resulting in a strong emphasis on grassroots and amateur soccer. This creates opportunities for local businesses to cater to the needs of this niche market.
Underlying macroeconomic factors: The growth of the Soccer Market within the Sports Market in Mozambique is also influenced by macroeconomic factors such as economic stability, government investment in sports facilities and infrastructure, and global trends in the sports industry. Countries with strong economic health and government support for sports are likely to see faster growth in the Soccer Market, while those with economic challenges and limited investment in sports facilities may struggle to develop the market. Additionally, the increasing popularity of soccer globally and the growing youth population in Mozambique are key drivers of demand for quality soccer products and services.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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