The Cricket Market in Mozambique is facing a negligible decline due to various factors, such as low adoption of digital technologies, limited health awareness among consumers, and lack of convenience in accessing online services. This has resulted in slow growth of sub-markets, such as Cricket Media and Ticket Sales.
Customer preferences: The Cricket Market within the Sports Market in Mozambique has seen a rise in popularity among young consumers, who have a strong interest in technology and digital platforms. This has driven the demand for online streaming services and virtual platforms for sports training and coaching. Additionally, the rise of e-sports has garnered great interest among the tech-savvy youth, signaling a growing trend towards online and digital sports experiences. This shift is also influenced by the increasing availability of internet access and the desire for more convenient and personalized sports experiences.
Trends in the market: In Mozambique, there is a growing interest in cricket among both players and fans, with a significant increase in cricket tournaments and leagues. At the same time, there has been a rise in the use of technology in the sport, such as live streaming of matches, digital scoring, and analysis tools. This trend is expected to continue, with the potential for e-sports and virtual cricket tournaments to gain popularity. These developments present opportunities for industry stakeholders, including broadcasters, sponsors, and technology providers, to tap into a growing consumer base and drive revenue.
Local special circumstances: In Mozambique, the Cricket Market is still in its early stages due to limited investment and infrastructure. However, with the recent surge in interest for the sport, the government has recognized its potential for economic growth and has committed to developing facilities and training programs. This is in contrast to other established Cricket Markets where there is already a developed network of academies and leagues. Additionally, cultural factors such as the prominence of football and traditional local sports may hinder the growth of Cricket, making it a more niche market in Mozambique compared to these other markets.
Underlying macroeconomic factors: The Cricket Market in Mozambique is impacted by macroeconomic factors such as the countrys overall economic health, government policies, and global economic trends. Countries with stable economies and government support for sports are likely to see a higher demand for cricket and related products. On the other hand, regions with economic challenges and limited investment in sports and recreational activities may experience slower growth in this market. Furthermore, the growing popularity of cricket in emerging markets, particularly among the younger population, is also contributing to the markets growth in Mozambique.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
