The Soccer Market in ASEAN is experiencing slow growth due to factors such as limited disposable income, low ticket sales, and limited media coverage. Despite rising awareness and demand for merchandise, the market is hindered by the lack of infrastructure and competition from other sports. This has led to a minimal growth rate, with significant potential for growth through investments in infrastructure and marketing efforts. Online platforms and initiatives to increase access to matches can also drive growth in this market.
Customer preferences: As the ASEAN region continues to invest heavily in sports development, the Soccer Market within the Sports Market has seen a rise in popularity among both professional and amateur players. With this growth, we are witnessing a shift towards individual training tools and equipment, as well as an increased demand for advanced sports technology, such as data tracking wearables and virtual training programs. This trend is motivated by a desire for personalized and efficient training options, as well as a growing interest in the latest technological advancements within the sports industry.
Trends in the market: In ASEAN, the Soccer Market is seeing a rise in fan engagement through social media platforms, with teams investing in creating digital content and engaging with followers. In the coming years, this trend is expected to continue as the region boasts a large and active online community. This has significant implications for industry stakeholders as they can tap into a potentially lucrative market by utilizing digital platforms for promotions and fan interactions. Additionally, this trend may also lead to a shift in traditional advertising methods towards digital channels.
Local special circumstances: In ASEAN, the Soccer Market within the Sports Market is heavily influenced by the regions growing popularity for the sport. In countries like Thailand and Indonesia, where soccer is a major national interest, there is a strong demand for both local and international teams. This creates a unique market where both local and foreign teams can thrive. Additionally, the regions strong social media presence and growing digital platforms have also contributed to the increasing popularity of soccer, presenting opportunities for innovative marketing strategies and fan engagement.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in ASEAN is strongly influenced by macroeconomic factors such as overall economic growth, government policies, and consumer spending. Countries with stable economic conditions and supportive policies for the sports industry are likely to experience higher growth in the soccer market. In particular, the increasing popularity of the sport and rising demand from the growing middle-class population in the region are also driving the markets expansion. Additionally, the growing urbanization and rising disposable income levels are creating opportunities for investment and revenue generation in the soccer market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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