Cricket Ticket Sales - South Africa

South Africa

Highlights

Revenue in the Cricket Ticket Sales market is projected to reach 0.00 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-0) of 0.0, resulting in a projected market volume of 0.00 by 0.
In global comparison, most revenue will be generated India (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Cricket Ticket Sales market is projected to amount to 0.00 in 2024.
In the Cricket Ticket Sales market, the number of users is expected to amount to 0.00 by 0.
User penetration in the Cricket Ticket Sales market will be at 0.00 in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Ticket Sales Market in South Africa has been facing minimal growth due to factors such as low demand for tickets, limited availability of high-profile matches, and competition from online streaming services. Despite this, the Sports Market in the country remains highly profitable thanks to the strong fan base and increasing awareness of the sport.

Customer preferences: There has been a notable increase in online ticket sales for cricket matches in South Africa, as consumers are increasingly turning to digital channels for their purchasing needs. The convenience and ease of online ticketing, along with the emergence of mobile ticketing options, have contributed to this trend. Furthermore, there has also been a shift towards mobile ticket sales among younger demographics, who prefer to purchase and access tickets through their smartphones. This highlights the growing reliance on technology and digital platforms in the Sports market, particularly in the cricket ticket sales segment.

Trends in the market: In South Africa, the demand for online ticket sales for cricket matches is on the rise, with more fans opting to purchase tickets through digital platforms. This trend is significant as it allows for a more streamlined and convenient ticket purchasing process, catering to the demands of modern consumers. As a result, industry stakeholders, including cricket leagues and event organizers, must focus on optimizing their online ticket sales platforms to stay competitive in the market. There is also a potential for partnerships between cricket leagues and digital ticketing companies to offer exclusive deals and discounts, further increasing online ticket sales in the cricket market.

Local special circumstances: In South Africa, the Cricket Ticket Sales Market is heavily influenced by the countrys rich cricket culture, with the sport being deeply ingrained in the national identity. Additionally, the countrys diverse demographics and geography play a role in determining ticket sale trends, as certain regions may have more avid cricket fans than others. Furthermore, regulatory policies and infrastructure in South Africa may also impact the ease of access for fans to purchase tickets, leading to fluctuations in ticket sales across different matches and venues.

Underlying macroeconomic factors: The Cricket Ticket Sales Market in South Africa is highly influenced by macroeconomic factors such as economic stability, consumer spending, and investment in sports infrastructure. The countrys strong economic growth and stable political climate have contributed to a growing middle class with disposable income, resulting in increased demand for sports events and related services. Furthermore, investments in modern sports stadiums and facilities have also enhanced the overall fan experience, driving ticket sales. Additionally, favorable fiscal policies, such as tax incentives for sports events and tourism, have attracted international tournaments and boosted ticket sales in the cricket market.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.