Baseball Media - South Africa

South Africa

Highlights

Revenue in the Baseball Media market is projected to reach US$2.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.77%, resulting in a projected market volume of US$1.90m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the Baseball Media market will be at 1.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

One of the major drivers behind the growth of the Baseball Media Market in South Africa is the increasing demand for digital sports coverage among consumers. However, the market is seeing a negligible decline in growth due to factors such as economic challenges and limited access to technology in certain areas. Despite this, the convenience and engagement offered by online sports media services continue to attract a significant number of users.

Customer preferences: In recent years, the Baseball Media Market has seen a rise in demand for personalized and interactive content. With the growing popularity of streaming services and digital platforms, consumers are now looking for dynamic and engaging ways to consume content. This trend is further amplified by the younger generations preference for instant gratification and customization. As a result, media companies are investing in innovative technologies and strategies to cater to these evolving consumer preferences and stay competitive in the fast-paced baseball market. Additionally, the rise of social media and influencer culture has also led to a shift in how consumers engage with baseball content, with an increasing demand for authentic and relatable content from players and teams.

Trends in the market: In South Africa, the Baseball Media Market is seeing a rise in digital platforms, with more coverage of baseball games available online. This trend has been accelerated by the pandemic, as fans are turning to online sources to follow the sport. Additionally, there has been an increase in social media engagement, with teams and players using platforms like Twitter and Instagram to connect with fans. The significance of these trends lies in the potential for growth and revenue for the baseball industry in South Africa. However, it also raises questions about the future of traditional media such as television and radio in covering the sport. Industry stakeholders need to adapt to these shifting trends and invest in digital platforms to stay relevant and reach a wider audience. This trend has the potential to expand the reach and popularity of baseball in South Africa, as well as provide new opportunities for sponsorship and marketing.

Local special circumstances: In South Africa, the Baseball Media Market is greatly influenced by the countrys diverse demographics and rich sporting culture. With a strong presence of both English and Afrikaans speakers, local media outlets must cater to a wide range of audiences with varying preferences. Additionally, the countrys history of racial segregation has had an impact on the popularity and accessibility of baseball, which in turn affects the demand for related media coverage. Furthermore, government regulations and policies such as broadcasting rights and advertising restrictions can also greatly impact the landscape of the Baseball Media Market in South Africa.

Underlying macroeconomic factors: The Baseball Media Market within the Sports Market in South Africa is influenced by macroeconomic factors such as the countrys overall economic health, government regulations, and investment in sports infrastructure. With a growing economy and increasing government support for the sports industry, the baseball market is expected to experience steady growth. However, the availability of funding and resources, as well as the overall stability of the economy, will play a crucial role in determining the success of this market. Additionally, the increasing popularity of sports in South Africa, and the growing demand for digital and media-based content, are also expected to drive the growth of the baseball media market in the country.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.