Cricket Media - India

India

Highlights

Revenue in the Cricket Media market is projected to reach US$1.16bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.74%, resulting in a projected market volume of US$1.33bn by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$24.57 in 2024.
In the Cricket Media market, the number of users is expected to amount to 52.5m users by 2029.
User penetration in the Cricket Media market will be at 3.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media Market in India is facing a subdued decline in growth, attributed to factors such as reduced customer spending and increasing competition. Despite the rising popularity of online sports services, the markets growth is being impacted by declining consumer interest in traditional forms of cricket media.

Customer preferences: With the rise of streaming services and digital platforms, there has been a shift in consumer preferences towards online viewing of live cricket matches and highlights. This change is largely driven by the convenience and flexibility it offers, allowing viewers to catch up on missed matches or watch at their own pace. The growing popularity of social media and online communities has also resulted in a trend of live updates and real-time discussions during matches, further solidifying the dominance of digital media in the Cricket Market.

Trends in the market: In India, the Cricket Media market is experiencing a surge in digital streaming platforms, with major players like Hotstar and SonyLiv offering live streaming of cricket matches. There is also a trend towards creating original content surrounding the sport, from behind-the-scenes documentaries to pre and post-match analysis shows. This trend is significant as it caters to the growing demand for on-the-go viewing and the increasing interest in cricket among non-traditional markets. It also presents potential opportunities for advertising and sponsorship deals for industry stakeholders in this market.

Local special circumstances: In India, the Cricket Media Market is heavily influenced by the countrys love for cricket and its strong following among the population. This has led to the emergence of a thriving media market catering to the sport. The cultural significance of cricket and the large population of the country have also given rise to diverse platforms catering to different regions and languages. Additionally, the influence of governing bodies and regulations surrounding broadcasting rights have further shaped the market dynamics.

Underlying macroeconomic factors: The Cricket Media Market in India is heavily influenced by macroeconomic factors, including the overall economic health of the country and global economic trends. With the strong growth of the Indian economy in recent years, there has been a significant increase in consumer spending and disposable income. This has led to a rise in demand for entertainment and media, including the Cricket Market within the Sports Market. In addition, favorable government policies and investments in digital infrastructure have created a favorable environment for the growth of the digital media industry in India. However, challenges such as internet connectivity and affordability of digital devices remain a hindrance to market growth. Despite these challenges, the increasing popularity of cricket in India and the rise of online streaming platforms are expected to contribute to the strong growth of the Cricket Media Market in the coming years.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.