The American Football market in Bosnia and Herzegovina is experiencing minimal growth, influenced by the rise of digital media and e-commerce, consumer interest in sports and health, and the convenience of online purchasing. Factors such as low advertising and merchandising investments and limited ticket sales have also impacted the markets growth rate.
Customer preferences: Consumer interest in American football in Bosnia and Herzegovina has increased in recent years, driven by the growth of global sports media and the rise of social media influencers promoting the sport. Additionally, the rise of young, talented players with diverse backgrounds has also attracted a more diverse fanbase. As a result, there has been a shift towards digital streaming services for American football games and an increase in merchandise sales and social media engagement among fans. This trend is indicative of a broader shift towards the digitalization of sports consumption in the country.
Trends in the market: In Bosnia and Herzegovina, the American Football market is experiencing a trend towards increased popularity and participation. This can be seen through the establishment of more professional teams, and the growing number of youth programs and leagues. This trend is significant as it reflects a growing interest and investment in American Football in the region. It is also expected to have positive implications for industry stakeholders, such as team owners, sponsors, and equipment manufacturers, as it opens up new revenue streams and potential for market growth. Additionally, it presents opportunities for cultural exchange and diversification within the Sports market.
Local special circumstances: In Bosnia and Herzegovina, the American Football market is influenced by the countrys history of war and division, which has fostered a strong sense of community and resilience among its people. This has translated into a passionate fan base for local American Football teams, creating a unique and devoted market for the sport. Additionally, stringent regulations and limited resources have shaped the development of the American Football market in the country, leading to innovative approaches and adaptations within the industry.
Underlying macroeconomic factors: The American Football Market within the Sports Market in Bosnia and Herzegovina is affected by macroeconomic factors such as overall economic stability, government policies, and consumer disposable income. Increases in national economic health and a stable fiscal environment can potentially lead to higher consumer spending on sporting activities, including American football. On the other hand, economic downturns or policies that limit consumer income may adversely affect the demand and growth of the American football market. Moreover, global economic trends and developments can also impact the overall success of the market as it can influence the purchasing power and preferences of potential customers.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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