The American Football Media Market in Bosnia and Herzegovina is experiencing minimal growth due to factors such as limited resources and low interest in the sport compared to others. However, with an increasing focus on digital media and the convenience it offers, there is potential for growth in this niche market.
Customer preferences:
With the rise of digital media consumption, the American football media market in Bosnia and Herzegovina has experienced a surge in demand for online streaming services and sports blogs. This trend is driven by the growing preference for convenience and on-the-go access to sports content. Additionally, the increasing use of social media platforms, particularly among younger demographics, has paved the way for innovative ways of engaging with American football fans, such as live chats and interactive polls during games. Furthermore, the emergence of local American football leagues has also contributed to the growth of the market, catering to the growing interest of fans in the sport.
Trends in the market: In Bosnia and Herzegovina, there has been a rise in popularity of American football in recent years, leading to an increase in demand for media coverage of the sport. This trend has been primarily driven by the youth population, who are increasingly drawn to the fast-paced and physical nature of the game. As a result, there has been a rise in the number of online platforms and television networks offering live coverage and analysis of American football games. This trend is expected to continue, as media companies recognize the potential for growth in the American football market and invest in providing comprehensive coverage of the sport. Additionally, this trend can have significant implications for industry stakeholders, such as sponsors and advertisers, as they have the opportunity to reach a large and engaged audience through targeted marketing during American football games.
Local special circumstances:
In Bosnia and Herzegovina, the American Football media market has faced unique challenges due to the countrys complex socio-political landscape. The sport is predominantly popular in the Republika Srpska entity, while the Federation of Bosnia and Herzegovina entity leans more towards soccer. This divide has resulted in a fragmented market for American Football media, with varying levels of support and coverage. Furthermore, the countrys low Internet penetration rate poses a barrier to the growth of online media platforms for the sport. These factors make it challenging for American Football media to reach a larger audience and gain wider popularity in the country.
Underlying macroeconomic factors: In Bosnia and Herzegovina, the American Football Media Market within the Sports Market is influenced by macroeconomic factors such as overall economic stability, government policies promoting sports and media industries, and availability of technological infrastructure. The countrys improving economic growth and increasing disposable income are driving the demand for sports and media entertainment, including American football. Moreover, the growing popularity of American football as a recreational and professional sport in the country is also contributing to the growth of the media market, with a rising number of viewers and sponsors.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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