The American Football Ticket Sales Market within the Sports Market Worldwide is experiencing muted growth, influenced by factors like declining consumer interest, lack of star players, and ticket reselling issues.
Customer preferences: With the growing popularity of American football, fans are seeking more immersive experiences, leading to a rise in demand for premium ticket packages that include access to exclusive VIP events and post-game parties. Additionally, there has been a shift towards digital ticket sales and delivery, providing convenience and flexibility for consumers. This trend is also driven by the increasing use of smartphones and other mobile devices, allowing for easy and secure ticket purchases on-the-go.
Trends in the market: In recent years, the American Football Ticket Sales Market has seen a significant rise in the adoption of digital ticketing platforms. Fans now have the option to purchase tickets online, transfer them to others, and even access mobile tickets for entry to games. This trend is driven by the increasing preference for convenience and efficiency among consumers. Additionally, the use of advanced analytics and data-driven strategies by teams and event organizers has led to targeted marketing and pricing strategies, resulting in increased ticket sales and revenue. These trends are expected to continue, providing opportunities for industry stakeholders to further develop and enhance the ticketing experience for fans.
Local special circumstances: In the American Football Ticket Sales Market, the local factors play a significant role in shaping the market dynamics. In the United States, the home country of American Football, the market is driven by the widespread popularity of the sport and the strong fan base. On the other hand, in European countries like Germany and England, where football (soccer) is the dominant sport, the demand for American Football tickets is relatively lower. This cultural difference is reflected in ticket sales and preferences. Additionally, in countries with strict regulatory laws, such as China, long-standing legal restrictions on sports events and ticket sales may hinder the growth of the market.
Underlying macroeconomic factors: The American Football Ticket Sales Market is strongly affected by macroeconomic factors including the overall health of the national economy, consumer spending, and fiscal policies. A stable and growing economy often translates to higher consumer confidence and disposable income, leading to increased spending on entertainment, including sports events such as American football games. Moreover, changes in tax policies and government subsidies can also impact the affordability of tickets, potentially affecting sales. The global economic outlook, including factors such as currency exchange rates, also has a significant impact on the American football ticket sales market, as international fans may be deterred by unfavorable exchange rates and economic uncertainty in their home countries.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
