The American Football media market in Colombia is growing at a negligible rate due to various factors, including limited popularity of the sport compared to others, lack of media coverage, and competition from other Sports markets. However, there is potential for growth with increasing investments and efforts to promote the sport in the country.
Customer preferences: As the popularity of American football continues to grow in Colombia, the media landscape has also undergone a major transformation. With the rise of social media and streaming platforms, fans now have more options to consume content and engage with their favorite teams and players. This shift towards digital media is reflective of the changing preferences of younger audiences who are more tech-savvy and connected. Additionally, the increasing diversity and multiculturalism within the American football fan base call for targeted and inclusive marketing strategies.
Trends in the market: In Colombia, the American Football market has been experiencing a surge in digital media consumption, particularly through social media platforms. This trend is being driven by the increasing popularity of American Football among younger audiences and the shift towards digital media consumption. As a result, there has been a significant rise in American Football-related content on social media, such as live streaming of games, highlight reels, and fan discussions. This trend is expected to continue, providing opportunities for media companies to tap into the growing American Football market through targeted online content and advertising.
Local special circumstances: In Colombia, American football has a growing fan base, thanks to its unique blend of athleticism and physicality. The countrys rich history and passion for sports have contributed to the popularity of American football among the youth. Furthermore, the rise of social media and streaming platforms has made it easier for fans to follow their favorite teams and players. This has also led to advertisers leveraging these platforms to target a younger demographic, further driving the growth of the American football media market. Additionally, the lack of competition from other sports in Colombia has allowed American football to capture a larger market share.
Underlying macroeconomic factors:
The American Football Media Market of the American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, advertising expenditures, and technological advancements. Countries with robust economies and high disposable incomes tend to have strong demand for media services, leading to a more developed and lucrative American Football Media Market. Similarly, countries with mature advertising industries and advanced digital infrastructure provide a conducive environment for the growth of the American Football Media Market. Moreover, investments in sports infrastructure and facilities, along with government support for sports development, also play a significant role in driving the growth of the American Football Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
