The Online Casinos market in Southern Europe has been experiencing significant growth in recent years. Customer preferences in Southern Europe have been shifting towards online gambling due to several factors. Firstly, the convenience and accessibility of online casinos have made them a popular choice among customers. With just a few clicks, players can access a wide range of casino games from the comfort of their own homes. This is particularly appealing in countries where land-based casinos are limited or not easily accessible. Additionally, the increasing use of smartphones and mobile devices has contributed to the growth of the online casino market. Mobile gambling apps allow customers to play their favorite casino games on the go, providing them with entertainment wherever they are. This has opened up new opportunities for online casinos to reach a larger customer base and expand their market share. Trends in the market indicate that the online casino industry in Southern Europe is becoming more competitive. As more players enter the market, online casinos are constantly innovating and improving their services to attract and retain customers. This includes offering a wide variety of games, attractive bonuses and promotions, and a seamless user experience. Furthermore, the legalization and regulation of online gambling in certain countries in Southern Europe have also contributed to the growth of the market. This has provided a sense of legitimacy and trust among customers, who are more willing to engage in online gambling activities when they are regulated by the government. Local special circumstances in Southern Europe also play a role in the development of the online casino market. For example, countries like Spain and Italy have a strong gambling culture, with a long history of land-based casinos. The transition to online gambling has been relatively smooth in these countries, as customers are already familiar with the concept of gambling and are open to trying out online casinos. Underlying macroeconomic factors, such as economic growth and disposable income, also influence the development of the online casino market in Southern Europe. As the economy improves and people have more disposable income, they are more likely to engage in leisure activities such as online gambling. Additionally, the tourism industry in Southern Europe attracts a large number of international visitors, who may also contribute to the growth of the online casino market. Overall, the Online Casinos market in Southern Europe is experiencing growth due to customer preferences for convenience and accessibility, increasing smartphone usage, competition among online casinos, legalization and regulation of online gambling, local special circumstances, and underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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