Online Sports Betting - Northern Africa

Revenue in the Online Sports Betting market is projected to reach US$47.13m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.35%, resulting in a projected market volume of US$50.39m by 2029.
In the Online Sports Betting market, the number of users is expected to amount to 5.6m users by 2029.
User penetration will be 11.7% in 2024 and is expected to hit 14.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$10.56.
In global comparison, most revenue will be generated United States (US$14.30bn in 2024).
With a projected rate of 48.8%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Northern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in Northern Africa are shifting towards online sports betting due to several factors. Firstly, the convenience of being able to place bets from anywhere at any time is appealing to customers. Additionally, the wide range of sports and betting options available online provides customers with more choices and opportunities to engage in their favorite sports. Lastly, the increasing popularity of mobile devices and improved internet connectivity in the region has made online sports betting more accessible to a larger audience. Trends in the market indicate that online sports betting platforms are continuously improving their user experience and offering innovative features. This includes live streaming of sports events, real-time odds updates, and interactive betting options. These advancements enhance the overall betting experience and attract more customers to the online platforms. Furthermore, online sports betting platforms are increasingly focusing on localized content and promotions to cater to the specific preferences and interests of customers in Northern Africa. Local special circumstances in Northern Africa also contribute to the development of the online sports betting market. One such circumstance is the limited availability of land-based casinos and betting shops in the region. This scarcity of offline gambling options has led customers to turn to online platforms for their betting needs. Additionally, the cultural and religious norms in some countries of Northern Africa discourage traditional forms of gambling, making online sports betting a more socially acceptable alternative. Underlying macroeconomic factors also play a role in the growth of the online sports betting market in Northern Africa. Economic development and increasing disposable incomes in the region have contributed to a rise in leisure activities, including online sports betting. Furthermore, the young and tech-savvy population in Northern Africa is driving the demand for online services, including sports betting. This demographic is more likely to engage in online activities and embrace new technologies. In conclusion, the Online Sports Betting market in Northern Africa is developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience of online betting, improved user experience, and localized content are attracting customers to online platforms. Limited availability of offline gambling options and cultural norms also contribute to the growth of online sports betting. Economic development and a young population further fuel the demand for online betting services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.