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Online Lottery - Northern Africa

Northern Africa
  • Revenue in the Online Lottery market is projected to reach US$97.88k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.29%, resulting in a projected market volume of US$132.80k by 2029.
  • In the Online Lottery market, the number of users is expected to amount to 1.2m users by 2029.
  • User penetration will be 2.7% in 2024 and is expected to hit 3.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$0.09.
  • In global comparison, most revenue will be generated United States (US$4.39bn in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest South Korea.

Definition:

The online lottery market refers to the segment of the online gambling industry that offers customers the opportunity to purchase tickets for various lotteries, including national and international lotteries, over the internet. Online lottery platforms allow customers to choose their numbers, purchase tickets, and check the results of lottery draws online.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU) and, user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Online lottery ticket sales for national and international lotteries such as Powerball, Mega Millions, and EuroMillions
  • Instant win games or scratch cards that can be played online
  • Online keno games, which are similar to lottery games.

Out-Of-Scope

  • Offline lottery ticket sales, such as those sold at physical stores or kiosks
  • Private or unlicensed lottery games
  • Betting on lottery outcomes rather than purchasing actual tickets
Online Gambling: market data & analysis - Cover

Market Insights report

Online Gambling: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Lottery market in Northern Africa is experiencing significant growth and development in recent years, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Northern Africa have played a crucial role in the development of the Online Lottery market. With the increasing popularity of online platforms and the convenience they offer, more and more customers are opting for online lottery services. This shift in customer preferences has led to a surge in demand for online lottery tickets, resulting in the growth of the market. Trends in the market have also contributed to the development of the Online Lottery market in Northern Africa. One notable trend is the increasing use of mobile devices for online lottery participation. With the widespread availability of smartphones and the improvement of mobile internet connectivity, customers can easily access online lottery platforms and participate in various games. This trend has not only increased the accessibility of online lottery services but has also attracted a younger demographic, further driving the growth of the market. Local special circumstances in Northern Africa have also influenced the development of the Online Lottery market. In some countries in the region, traditional lottery games have been popular for many years. The transition from traditional to online lottery has been relatively smooth due to the existing familiarity and acceptance of lottery games among the population. Additionally, the lack of physical lottery retailers in certain areas has made online lottery platforms the primary option for customers, further boosting the market growth. Underlying macroeconomic factors have also played a role in the development of the Online Lottery market in Northern Africa. Economic growth in the region has led to an increase in disposable income, allowing more individuals to participate in online lottery games. Furthermore, the growing middle class in Northern Africa has shown a greater interest in entertainment and leisure activities, including online lotteries. These factors have created a favorable environment for the expansion of the Online Lottery market. In conclusion, the Online Lottery market in Northern Africa is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the increasing use of mobile devices, the existing familiarity with traditional lottery games, and the economic growth in the region have all contributed to the expansion of the market. As these factors continue to evolve, the Online Lottery market in Northern Africa is expected to witness further growth in the coming years.

    Users

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

    Modeling approach:

    Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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    Online Gambling: market data & analysis - BackgroundOnline Gambling: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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