The Online Lottery market in New Zealand is experiencing significant growth and development.
Customer preferences: Customers in New Zealand are increasingly drawn to the convenience and accessibility of online lottery platforms. With the rise of smartphones and internet penetration, more people are opting to participate in lottery games online rather than visiting physical retail outlets. This shift in customer preferences is driven by the desire for a seamless and hassle-free experience, as well as the ability to play anytime and anywhere.
Trends in the market: One of the key trends in the online lottery market in New Zealand is the increasing popularity of international lottery games. Many online platforms now offer a wide range of lottery games from around the world, allowing New Zealanders to participate in mega jackpots and exciting prize draws. This trend is driven by the desire for bigger prizes and the thrill of playing for life-changing amounts of money. Another trend in the market is the introduction of innovative lottery formats. Online platforms are constantly coming up with new and creative ways to engage customers and enhance their gaming experience. From interactive scratch cards to virtual reality lottery games, these innovations are attracting a new generation of players who are looking for unique and immersive gaming experiences.
Local special circumstances: New Zealand has a well-regulated online gambling market, which provides a safe and secure environment for players. The country's regulatory framework ensures that online lottery platforms adhere to strict standards of fairness and player protection. This gives customers confidence in participating in online lottery games and contributes to the overall growth of the market.
Underlying macroeconomic factors: The growth of the online lottery market in New Zealand is also influenced by macroeconomic factors. The country has a strong economy and a high level of disposable income, which allows people to spend more on leisure activities such as online lottery games. Additionally, New Zealand has a relatively small population, which creates a sense of community and encourages people to participate in lottery games as a form of social bonding and entertainment. In conclusion, the Online Lottery market in New Zealand is experiencing growth and development due to customer preferences for convenience and accessibility, the popularity of international lottery games, the introduction of innovative formats, the well-regulated market, and underlying macroeconomic factors such as a strong economy and a sense of community. This trend is expected to continue in the coming years as more people embrace online lottery platforms for their gaming needs.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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