Online Lottery - MENA | Statista Market Forecast

Revenue in the Online Lottery market is projected to reach US$97.88k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.29%, resulting in a projected market volume of US$132.80k by 2029.
In the Online Lottery market, the number of users is expected to amount to 1.2m users by 2029.
User penetration will be 2.7% in 2024 and is expected to hit 3.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$0.09.
In global comparison, most revenue will be generated United States (US$4.39bn in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest South Korea.

Definition:

The online lottery market refers to the segment of the online gambling industry that offers customers the opportunity to purchase tickets for various lotteries, including national and international lotteries, over the internet. Online lottery platforms allow customers to choose their numbers, purchase tickets, and check the results of lottery draws online.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU) and, user penetration rate. User and revenue figures represent B2C services.

Online lottery ticket sales for national and international lotteries such as Powerball, Mega Millions, and EuroMillions
Instant win games or scratch cards that can be played online
Online keno games, which are similar to lottery games.

Offline lottery ticket sales, such as those sold at physical stores or kiosks
Private or unlicensed lottery games
Betting on lottery outcomes rather than purchasing actual tickets

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.