Online Lottery - Eastern Europe

Eastern Europe

Highlights

Revenue in the Online Lottery market is projected to reach US$61.87m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.07%, resulting in a projected market volume of US$79.22m by 2029.
In the Online Lottery market, the number of users is expected to amount to 314.6k users by 2029.
User penetration will be 0.7% in 2024 and is expected to hit 1.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$257.30.
In global comparison, most revenue will be generated United States (US$4.39bn in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this industry in the region. Customer preferences in Eastern Europe have shifted towards online platforms for lottery participation. This can be attributed to the convenience and accessibility offered by online lottery platforms. With the increasing penetration of smartphones and internet connectivity in the region, more people are opting for online lottery options over traditional brick-and-mortar outlets. Additionally, the younger generation, which forms a significant portion of the population in Eastern Europe, prefers the digital experience of online lotteries. Trends in the market indicate that online lottery operators in Eastern Europe are expanding their offerings to attract a wider customer base. This includes introducing new game formats, such as instant win games and virtual scratch cards, which provide immediate gratification to players. Furthermore, online lottery platforms are leveraging advanced technology, such as artificial intelligence and data analytics, to enhance user experience and personalize offerings based on individual preferences. These trends are aimed at increasing customer engagement and retention in a highly competitive market. Local special circumstances in Eastern Europe, such as regulatory frameworks and cultural attitudes towards gambling, have also influenced the development of the online lottery market. Some countries in the region have implemented favorable regulations that allow for the operation of online lottery platforms. This has created a conducive environment for market growth, attracting both domestic and international operators. Moreover, Eastern European countries have a long-standing tradition of participating in lotteries, making the transition to online platforms more seamless. Underlying macroeconomic factors, such as increasing disposable income and improving living standards, have contributed to the growth of the online lottery market in Eastern Europe. As the region experiences economic development, more individuals have the financial means to participate in lotteries. Online platforms provide a convenient and affordable option for people to try their luck and potentially win big. Additionally, the online lottery market generates revenue for the local economy through taxes and licensing fees, further driving its growth. In conclusion, the Online Lottery market in Eastern Europe is developing due to customer preferences for online platforms, trends in the market towards new game formats and advanced technology, local special circumstances such as favorable regulations and cultural attitudes, and underlying macroeconomic factors such as increasing disposable income. These factors combined have created a thriving online lottery industry in Eastern Europe, with further growth expected in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.