The Online Casinos market in Southern Africa has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southern Africa have shifted towards online gambling due to its convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are opting to play casino games online rather than visiting traditional brick-and-mortar casinos. This shift in customer behavior has fueled the growth of the online casinos market in the region. Trends in the market also contribute to the development of the online casinos industry in Southern Africa. One notable trend is the rise of mobile gambling. Mobile devices have become the primary means of accessing the internet for many people in the region, and online casinos have capitalized on this trend by developing mobile-friendly platforms and apps. This allows players to enjoy their favorite casino games on the go, further driving the growth of the market. Another trend in the online casinos market is the increasing popularity of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers through live video streaming. The demand for live dealer games has been growing in Southern Africa, as players seek to replicate the excitement of playing in a physical casino from the comfort of their own homes. Local special circumstances also play a role in the development of the online casinos market in Southern Africa. The region has a growing middle class with increasing disposable income, which has led to higher spending on leisure activities, including online gambling. Additionally, the lack of legal brick-and-mortar casinos in some countries in Southern Africa has created a demand for online alternatives. Underlying macroeconomic factors have also contributed to the growth of the online casinos market in Southern Africa. The region has experienced economic growth in recent years, leading to an increase in disposable income and leisure spending. Furthermore, favorable government regulations and policies regarding online gambling have created a conducive environment for the industry to thrive. In conclusion, the Online Casinos market in Southern Africa is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the rise of mobile gambling and the popularity of live dealer games, have driven the growth of the market. The region's growing middle class, lack of legal brick-and-mortar casinos in some countries, and favorable government regulations have also contributed to the development of the online casinos industry in Southern Africa.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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