Online Casinos - North America

  • North America
  • Revenue in the Online Casinos market is projected to reach US$9.88bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.65%, resulting in a projected market volume of US$14.96bn by 2029.
  • In the Online Casinos market, the number of users is expected to amount to 72.3m users by 2029.
  • User penetration will be 10.0% in 2024 and is expected to hit 13.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$194.40.
  • In global comparison, most revenue will be generated in the United Kingdom (US$6,468.00m in 2024).
  • With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest in Canada.
 
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Analyst Opinion

The Online Casinos market in North America is experiencing steady growth and development due to various factors.

Customer preferences:
Customers in North America are increasingly turning to online casinos for their gambling needs. This is primarily driven by the convenience and accessibility offered by online platforms. Players can now enjoy their favorite casino games from the comfort of their own homes, without the need to travel to a physical casino. Additionally, online casinos offer a wide range of games, including popular options like slots, poker, and blackjack, catering to the diverse preferences of customers.

Trends in the market:
One of the key trends in the Online Casinos market in North America is the increasing adoption of mobile gambling. With the widespread use of smartphones and tablets, players can now access online casinos on the go. This has significantly expanded the customer base for online casinos, as players can now enjoy their favorite games anytime and anywhere. Furthermore, the development of mobile apps and optimized websites has enhanced the overall user experience, making mobile gambling even more appealing. Another trend in the market is the growing popularity of live dealer games. These games combine the convenience of online gambling with the immersive experience of a real casino. Players can interact with live dealers through video streaming, adding a social element to their online gambling experience. This trend has gained traction among customers in North America, who are looking for a more authentic and engaging gambling experience.

Local special circumstances:
The regulatory landscape for online casinos in North America varies across different jurisdictions. While some states have legalized and regulated online gambling, others have stricter regulations or outright bans. This patchwork of regulations creates a unique market environment, with online casinos operating in a mix of legal and gray areas. This can impact the growth and development of the market, as operators navigate the complex regulatory landscape.

Underlying macroeconomic factors:
The overall economic growth and stability in North America play a significant role in the development of the Online Casinos market. As disposable incomes rise and consumer confidence increases, people are more likely to spend money on leisure activities such as online gambling. Additionally, the technological advancements and infrastructure in the region support the growth of the online gambling industry, providing a robust platform for operators to offer their services. In conclusion, the Online Casinos market in North America is growing and evolving due to customer preferences for convenience and accessibility, as well as the adoption of mobile gambling and live dealer games. However, the market is also influenced by local special circumstances, such as varying regulations across jurisdictions. Overall, the underlying macroeconomic factors in North America contribute to the development of the Online Casinos market, creating opportunities for operators to cater to the growing demand for online gambling.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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