Market Insights Advertising & Media Metaverse

Metaverse Virtual Assets - Southern Europe

Southern Europe

The Metaverse Virtual Assets market is expected to reach a value of US$168.7m in 2024.
This market is projected to show a steady annual growth rate (CAGR 2024-2030) of 19.91%, resulting in a market volume of US$501.4m by 2030.
It is worth noting that United States generates the most value in this market, with a projected market volume of US$1,078.0m in 2024.
In terms of user base, the number of users in the Metaverse Virtual Assets market is expected to reach 3.1m users by 2030.
The user penetration rate is projected to be 1.3% in 2024 and is expected to increase to 1.4% by 2030.
This indicates a significant growth in user adoption over the forecast period.
Furthermore, the average value per user (ARPU) is expected to amount to US$58.3.
This metric provides insights into the average value that each user contributes to the market.
It is important to note that these projections and figures specifically pertain to the Metaverse Virtual Assets market, which is a rapidly evolving segment of the digital economy.
in Southern Europe, as a region, also plays a role in this market and will likely experience its own unique dynamics within this industry.
In Southern Europe, the demand for virtual real estate in the Metaverse is skyrocketing, with Spain leading the way as the country with the highest number of virtual properties purchased.

Market

Region

Region comparison

Currency

Analyst Opinion

The Metaverse Virtual Assets market in Southern Europe is experiencing significant growth and development.

Customer preferences: Customers in Southern Europe are increasingly interested in virtual assets within the metaverse. They are drawn to the idea of owning and trading virtual items, such as virtual real estate, digital art, and virtual currencies. This trend is driven by a desire for unique and personalized experiences within the metaverse, as well as the potential for financial gain through trading and investing in virtual assets.

Trends in the market: One of the key trends in the Metaverse Virtual Assets market in Southern Europe is the growing popularity of virtual real estate. Customers are eager to own virtual land within the metaverse, which they can develop and monetize. This trend is fueled by the increasing number of virtual worlds and platforms that offer virtual real estate opportunities. Additionally, customers are also showing a strong interest in digital art and collectibles within the metaverse. They are willing to invest in unique and rare virtual items that hold both aesthetic and financial value.

Local special circumstances: Southern Europe has a rich cultural heritage and a strong tradition of art and creativity. This has contributed to the growing interest in virtual art and collectibles within the metaverse. Customers in this region appreciate the opportunity to explore and showcase their artistic talents within the virtual world. Furthermore, Southern Europe has a vibrant gaming community, which has also played a role in driving the demand for virtual assets. Gamers are accustomed to the concept of virtual items and are eager to extend their gaming experiences into the metaverse.

Underlying macroeconomic factors: The development of the Metaverse Virtual Assets market in Southern Europe is also influenced by underlying macroeconomic factors. The region has a relatively high level of internet penetration, which provides a strong foundation for the growth of the metaverse. Additionally, Southern Europe has a large population of tech-savvy individuals who are familiar with digital technologies and are quick to adopt new trends. The region's favorable business environment and supportive regulatory framework have also attracted investments and entrepreneurs in the metaverse space. These factors have created a conducive environment for the development of the Metaverse Virtual Assets market in Southern Europe.

Methodology

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.