Metaverse Virtual Assets - North America

  • North America
  • In 2024, the value of the Metaverse Virtual Assets market in North America is projected to reach US$1.2bn.
  • This market is expected to experience an annual growth rate (CAGR 2024-2030) of 17.43%, resulting in a projected market volume of US$3.1bn by 2030.
  • The United States is the leading generator of value in this market, with a projected market volume of US$1,078.0m in 2024.
  • By 2030, the number of users in the Metaverse Virtual Assets market is expected to reach 6.2m users.
  • The user penetration rate is projected to be 1.1% in 2024 and is expected to increase to 1.2% by 2030.
  • The average value per user (ARPU) is forecasted to be US$0.2k.
  • In the dynamic North American market, the demand for Metaverse virtual assets is skyrocketing, driven by tech-savvy consumers and forward-thinking businesses.
 
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Analyst Opinion

The Metaverse Virtual Assets market in North America is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in North America are playing a crucial role in the development of the Metaverse Virtual Assets market.

Consumers in this region have shown a strong interest in immersive and interactive experiences, which has fueled the demand for virtual assets in the metaverse. They are seeking opportunities to explore new virtual worlds, connect with others, and engage in various activities such as gaming, socializing, and shopping. This preference for virtual experiences has created a thriving market for virtual assets, including virtual real estate, digital collectibles, virtual currencies, and virtual fashion items.

Trends in the market are also contributing to the growth of the Metaverse Virtual Assets market in North America. One prominent trend is the increasing adoption of blockchain technology, which provides a secure and transparent platform for buying, selling, and trading virtual assets. Blockchain technology ensures the authenticity and ownership of virtual assets, enhancing their value and making them more desirable to consumers.

Additionally, the emergence of decentralized finance (DeFi) within the metaverse has opened up new opportunities for users to invest, earn, and trade virtual assets, further driving the market growth. Local special circumstances in North America are shaping the development of the Metaverse Virtual Assets market. The region is home to a vibrant tech ecosystem, with Silicon Valley serving as a hub for innovation and technological advancements.

This favorable environment has attracted numerous startups and investors, leading to the creation of innovative platforms and applications for the metaverse. Furthermore, North America has a large population of tech-savvy individuals who are early adopters of new technologies, contributing to the rapid growth and adoption of virtual assets in the region. Underlying macroeconomic factors are also influencing the growth of the Metaverse Virtual Assets market in North America.

The region has a strong economy with high disposable income levels, allowing consumers to invest in virtual assets and participate in the metaverse. Moreover, the COVID-19 pandemic has accelerated the shift towards online and virtual experiences, as people sought alternative ways to socialize and entertain themselves. This increased reliance on virtual platforms has fueled the demand for virtual assets, driving the growth of the market.

In conclusion, the Metaverse Virtual Assets market in North America is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's interest in immersive experiences, the adoption of blockchain technology, the presence of a vibrant tech ecosystem, and the impact of the COVID-19 pandemic have all contributed to the expansion of the market. As the metaverse continues to evolve, the demand for virtual assets in North America is expected to further increase, creating new opportunities for businesses and investors in the market.

Methodology

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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