Metaverse Virtual Assets - Nigeria

The projected value of the Metaverse Virtual Assets market in 2024 is expected to reach US$20.1m.
It is projected to show a compound annual growth rate (CAGR) of 28.98% from 2024 to 2030, resulting in a projected market volume of US$92.3m by 2030.
In Nigeria, the projected market volume in 2024 is expected to be US$1.1bn.
The number of users in the Metaverse Virtual Assets market is expected to reach 966.3k users by 2030.
The user penetration rate is projected to be 0.3% in 2024 and is expected to increase to 0.4% by 2030.
The average value per user (ARPU) is projected to be US$28.0.
Nigeria's growing tech-savvy population and increasing interest in virtual assets are driving the surge in Metaverse adoption in the country.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in Nigeria has been experiencing significant growth and development in recent years.

Customer preferences: Nigerian customers have shown a strong interest in Metaverse Virtual Assets, driven by the increasing popularity of virtual reality and augmented reality technologies. These technologies have opened up new possibilities for immersive experiences and have captured the attention of consumers across various industries. Additionally, the younger generation in Nigeria, who are more tech-savvy and open to adopting new technologies, has been particularly drawn to the Metaverse Virtual Assets market.

Trends in the market: One of the key trends in the Nigerian Metaverse Virtual Assets market is the rise of virtual real estate. Virtual land and properties within the metaverse have become highly sought after, with individuals and businesses purchasing virtual assets for various purposes such as gaming, socializing, and even conducting virtual events. This trend is driven by the desire for unique and personalized virtual spaces, as well as the potential for investment and profit in the virtual real estate market. Another trend in the market is the emergence of virtual currencies within the metaverse. These virtual currencies, often referred to as tokens or coins, are used as a medium of exchange for goods and services within the virtual world. Nigerian customers have shown a growing interest in investing in these virtual currencies, seeing them as a potential store of value and a way to participate in the growing metaverse economy.

Local special circumstances: Nigeria's large and youthful population has contributed to the growth of the Metaverse Virtual Assets market in the country. With a high percentage of the population under the age of 30, there is a strong demand for digital experiences and virtual worlds. Additionally, Nigeria has a thriving tech and gaming community, which has fostered the development of local metaverse platforms and content creators, further fueling the growth of the market.

Underlying macroeconomic factors: The development of the Metaverse Virtual Assets market in Nigeria is also influenced by underlying macroeconomic factors. The increasing internet penetration and smartphone adoption rates in the country have expanded the potential customer base for metaverse platforms and virtual assets. Additionally, the growth of the Nigerian economy and the rise of the middle class have led to increased disposable income, allowing more individuals to invest in virtual assets and participate in the metaverse economy. In conclusion, the Metaverse Virtual Assets market in Nigeria is experiencing significant growth and development, driven by customer preferences for immersive experiences, the rise of virtual real estate and virtual currencies, as well as local special circumstances such as a large and youthful population and a thriving tech and gaming community. These trends are further supported by underlying macroeconomic factors such as increasing internet penetration and smartphone adoption rates, as well as the growth of the Nigerian economy. As the metaverse continues to evolve, the Nigerian market is poised to play a significant role in shaping the future of virtual assets.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.