Metaverse Virtual Assets - Eastern Europe

The market for Metaverse Virtual Assets market is projected to reach a value of US$61.8m in 2024 in Eastern Europe.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 19.31%, resulting in a projected market volume of US$178.3m by 2030.
The United States generates the highest value in the market, with a projected market volume of US$1.1bn in 2024.
In Eastern Europe, the number of users in the Metaverse Virtual Assets market is projected to reach 2.5m users by 2030.
The user penetration rate is expected to be 1.1% in 2024 and is projected to increase to 1.3% by 2030.
The average value per user (ARPU) is expected to amount to US$27.9.
In Eastern Europe, the market for Metaverse Virtual Assets is steadily growing, with countries like Poland and Ukraine emerging as key players in the industry.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in Eastern Europe is experiencing significant growth and development. Customer preferences for virtual assets are shifting towards the metaverse, driven by the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies.

Customer preferences: Eastern European customers are increasingly interested in virtual assets as they offer unique experiences and opportunities for social interaction in the metaverse. With the advancement of VR and AR technologies, customers are eager to explore virtual worlds, create avatars, and engage in various activities such as gaming, shopping, and socializing. The ability to customize and personalize virtual assets according to individual preferences is also a key driver for customer adoption in the region.

Trends in the market: One of the prominent trends in the Eastern European Metaverse Virtual Assets market is the rise of virtual real estate. Customers are investing in virtual land and properties within the metaverse, recognizing the potential for future growth and development. This trend is fueled by the scarcity of virtual land and the increasing demand for unique virtual spaces. Additionally, the market is witnessing a surge in the trading of virtual currencies and digital collectibles, as customers seek to enhance their virtual experiences and showcase their digital possessions.

Local special circumstances: Eastern Europe has a vibrant gaming and tech community, which contributes to the growth of the Metaverse Virtual Assets market. The region has a strong presence of game developers, technology startups, and innovative entrepreneurs. This local expertise and talent pool drive the development of virtual assets and the creation of immersive metaverse experiences. Furthermore, the relatively lower cost of living in Eastern Europe compared to other regions attracts international investors and entrepreneurs, leading to the establishment of metaverse-focused companies and projects.

Underlying macroeconomic factors: The growth of the Metaverse Virtual Assets market in Eastern Europe is also influenced by underlying macroeconomic factors. Eastern European countries have witnessed steady economic growth in recent years, enabling individuals to have disposable income for leisure activities and investments. Additionally, the increasing internet penetration and access to high-speed internet connections in the region provide a solid foundation for the adoption of metaverse technologies. These factors create a favorable environment for the development and expansion of the Metaverse Virtual Assets market in Eastern Europe. In conclusion, the Metaverse Virtual Assets market in Eastern Europe is experiencing significant growth and development. Customer preferences for virtual assets are driven by the increasing adoption of VR and AR technologies, while trends such as virtual real estate and digital collectibles are shaping the market. The vibrant gaming and tech community in Eastern Europe, along with favorable macroeconomic factors, contribute to the growth of the market. As the metaverse continues to evolve, the Eastern European market is poised to play a significant role in shaping the future of virtual assets.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.